IP/ Domain Reputation and Deliverability
The series that we started to discuss some of the important factors involved in email delivery was somehow disconnected after first three blogs. It was discussed earlier that the hygiene of your email [...]
Spam Filters & Deliverability
The first two blogs of Deliverability series were specifically focusing the dynamics of building and maintaining a hygienic list, the third blog is more towards the role of spam filters in deliverability. Spam filters proactively [...]
Mumara Email List Hygiene Features
It is the second blog of the series in which I am trying to cover some of the important aspects of deliverability. In the first blog I attempted to dispel a largely spread myth among [...]
Mailer Inbox Sender | Deliverability
Let’s start a new blog series covering the all important aspect of email Deliverability. Large amount of helpful content is already available on this topic, but still there is a room for more discussion. Folks [...]
Practically Implementing A/B Tests
In Email, A/B testing offers a way to experiment with different versions of your email campaign in laboratory settings, before you actually start sending it on large scale. The terms split test, [...]
Evergreen Email Campaign
Another addition in what's new series, in which I briefly introduce newly added features of Mumara. You may be well versed with the term called evergreen content, especially if you are in content and [...]