The word spam in itself can serve more than few definitions, but generally it refers to unsolicited emails, emails that one sent without the consent of permission of the recipient. But even if you are sending permission based and solicited emails, your email can be trapped by the spam filters, and your effort to improve your open rates will come to its end. Among the several aspects that the spam filters consider to weigh an email as spam, the important one is the content of your email.
Newsletter with poor code quality or tag stuffing can invite the spam filters to suspect your email; as a result of this messy code, your email may not be able to land into the target inbox. Recommended is to always rely on a proper designer for designing HTML newsletters. Mumara has integrated free of cost, properly coded email templates in its template store, one of the predesigned templates can be used to avoid getting into the trouble.
You may have also heard about the term called spam words, and might have been advised to avoid using words like “Work at Home” or “Earn Extra Cash” etc. But it isn’t limited to few words or terms. Spam filter can be triggered for list of words it recognizes as being spammy. Mumara has devised a convenient way to avoid the spam words and terms while you create your email content. Mumara has integrated a spam score testing meter that would scan through your content, and will let you know the percentage of spammy words in your Subject line, HTML content and in the text content also. It is how you make sure that your email is properly formatted having no spam words.