How can you wish for good open rates, without giving your email message an ability to reach its target that should obviously be the recipient’s inbox? The selection is easy, if you are sending from a hosted email service provider, where you don’t need to maintain server side systems, IPs, and complex measures of configuration. It just needs some research over the internet to collect a list of email service providers with high email delivery rates, subscribe to one of them, and there you go.
However, the things turn bit technical and somewhat complex, when it comes to setup self-hosted email marketing infrastructure. You need to go through from all configuration levels, for the ISPs to conclude that the emails are coming from legitimate source, having IPs with good reputation, and the spam filters need not be triggered.
There are certain industry standards and preconditions that your email message and its sending source should meet, in order to get it delivered smoothly. And if you are configuring your system using Mumara platform, it will offer good deal of assistance to take majority of these measures.