When marketers and relatively new products/services search the internet for the best strategies to market their products, grow sales and reach more prospects, they always find email marketing as one of the most effective channels to achieve the goal. The first thing that they may require to kick start their email marketing efforts is always the email list that they don’t readily have. Building permission based email list can be a long and hard process, and to cut it short, list hygiene is often compromised.
Failing to recognize the importance of email list hygiene, ill-reputed way of purchasing email list comes into play. Hundreds and thousands of email contacts in purchased email list, located even within your targeted geographical location, have nothing to do with your website, service or product.
You do a lot of research to find a vendor who sells a good list, often named it as opt-list, current list, clean list. But the fact of the matter is that even if it is a clean list, it can’t guarantee the results. After all the hard work and labor of collecting the permission and building the double opt-in list of contacts, no one wants to sell it at first place. Secondly, for the sake of discussion if you are able to find one good list, it doesn’t necessarily mean that it will convert.
You are offered several free email extracting tools by putting one single query into the Google search. It looks fairly easy and tempting to extract hundreds of email contacts in a short span of time from some websites, forums etc. I’ve used the word some websites, forums, because no Big Social Networking Platform (Facebook, Twitter, LinkedIn etc), eCommerce Marketplaces and Forums will let the email extraction tool to grab their user’s data.
If you have collected email contacts using one of the above mentioned ways, you are actually violating the standards of permission based emailing. ISPs and other 3rd party organizations place maximum effort to recognize the email spam, unsolicited bulk emails relaying to the harvested list.
Being on poorest level of subscriber’s engagement practices, your emails are more likely to be rejected by the contacts in purchased list. The recipients of the purchased email list have their inboxes flooded with marketing emails, as you aren’t the only company sending those emails. And being offended with irrelevant stuff, they are more prone to hit your email as spam.