It is the second blog of the series in which we are trying to cover featured integrations of Mumara applications with 3rd party applications, resources or services. We started this series by providing a brief account on using Amazon Simple Email Services (SES) for sending, in this specific blog we’ll covering another eminent cloud based email provider SendGrid. After the recent acquisition, SendGrid has now become part of Twilio, the famous SMS gateway working on its expansion of communication services through voice, SMS, video and now email as well. Even before this, SendGrid was considered to be among the world’s leading cloud based email providers.
The Campaigns application by Mumara has evolved as one of the most flexible email delivery and automation platform. One after another, Campaigns has successfully integrated and is in the process of integrating the major email relaying options, and one among the list is SendGrid. The integration of SendGrid Email API enables Campaigns users to connect and send from their SendGrid accounts.
It’s Detailed & Seamlessly Integrated
From the primary routing information, sender details to custom header values, the SendGrid Email API has been worked in detail to empower Campaigns users. While you setup a Sending Node, you can configure even the minor details. Provide API key belonging to your SendGrid account, setup other routing details, add additional header values if required and start sending using one of the most stable deliverability infrastructures.
SendGrid Event Webhooks
Getting your email messages delivered is one part of emailing, while the ability to collect and monitor the insights and engagement metrics is another. Event Webhooks within SendGrid deals with the latter part. . SendGrid infrastructure keeps a note of events being performed on sent emails, and enables sender to get notified via HTTP Post when an event like Opened, Delivered and such is performed. For this stage also, Campaigns gets most of the work and automatically creates a callback URL when you opt to process the delivery reports via webhooks. You just need to take this URL from Campaigns interface and provide it in your SendGrid account for the event webhooks function. Campaigns will then handle the rest by accurately categorizing the Delivery Events and the Engagement Events within your lists.
Together Campaigns platform and SendGrid cloud based emailing can help you save big. On one hand you have SendGrid to pay for what you are just using right now, without having to worry paying hardware rent, staff costs etc. and on the other hand you have Campaigns flexible pricing plans fitting for the needs of startups, medium size businesses to large corporates. This is exactly what you are looking to move to the next level or getting started with your email journey. If you are just a beginner, you can even start for free, you can subscribe to Campaigns connect and use your free email credits offered by SendGrid.
Subscribe to any of the Campaigns plans that fit your needs, connect your SendGrid account and start sending. The combination of Campaigns Email Automation Platform and SendGrid can help you save big, on one hand you have SendGrid to pay for what you are just using right now without having to worry paying hardware rent, staffing costs etc. and on the other hand you have Campaigns flexible pricing plans fitting for the needs of startups, medium size businesses to large corporates. It’s all about today’s exciting integrations, if you are looking for more detailed account on this integration, you always have an option to visit Campaigns Knowledgebase to see relevant how to topics.
I’ve been with team Mumara since the inception of our very first application. This has been a remarkable journey throughout where I got the chance to play variety of roles during application development and distribution lifecycle. I really love to share what I’ve learnt about variety of topics including Mumara apps, Customer Engagement, Data Driven Marketing and Marketing Automation.