Discussion about the General Data Processing Regulation (GDPR) is all around, and since it is to directly affect how email marketing process would function, we too have made a section in our TOS highlighting few [...]
In Email, A/B testing offers a way to experiment with different versions of your email campaign in laboratory settings, before you actually start sending it on large scale. The terms split test, [...]
When marketers and relatively new products/services search the internet for the best strategies to market their products, grow sales and reach more prospects, they always find email marketing as one of the most effective [...]
When you hear this word personalization in email communication space, the first thing that comes into your mind is the “name personalization”, along with few others well known techniques. Name personalization certainly holds its spot in [...]
The second part of the blog series that cover some of the tips to boost the open rates will concentrate on the content and your end target, the contacts in your list. The previous blog [...]
Email marketing is on the rise even in 2016, reasons can be several, one may say due to the high ROI or as being one of the most efficient direct marketing channels. But the high [...]