Mumara Campaigns & GDPR
This blog attempts providing an overview of GDPR with a quick guide on how you can ensure compliance if you are using Mumara Campaigns. What is GDPR? GDPR is the new legislation came into effect [...]
5
06, 2018
10
05, 2018
GDPR Compliant Email Marketing
Discussion about the General Data Processing Regulation (GDPR) is all around, and since it is to directly affect how email marketing process would function, we too have made a section in our TOS highlighting few [...]
18
08, 2016
Practically Implementing A/B Tests
In Email, A/B testing offers a way to experiment with different versions of your email campaign in laboratory settings, before you actually start sending it on large scale. The terms split test, [...]
4
08, 2016
Email List Building-Wrong Practices
When marketers and relatively new products/services search the internet for the best strategies to market their products, grow sales and reach more prospects, they always find email marketing as one of the most effective [...]
29
07, 2016
5 Ideas for Email Personalization
When you hear this word personalization in email communication space, the first thing that comes into your mind is the “name personalization”, along with few others well known techniques. Name personalization certainly holds its spot in [...]
21
07, 2016
Boost Email Open Rate- Part II
The second part of the blog series that cover some of the tips to boost the open rates will concentrate on the content and your end target, the contacts in your list. The previous blog [...]