Email marketing ideas for fashion stores – Here’s everything that you need to know!
Fashion is one of the most unpredictable and competitive industries you can think of. Brands with the best fashion email marketing campaigns reach their current and future customers easily. And are also able to retain them for longer periods of time, thus increasing bottom line sales and improved conversions.
In today’s digital world, marketers have more opportunities than ever to reach out and connect with their target audience. With an unprecedented amount of marketing channels to work with it can be challenging to figure out which approaches will allow you to successfully connect with your market, but don’t worry MumaraOne got your back.
Amongst the vast array of marketing communication options one still stands tall above the rest, and that’s email marketing. Email marketing is the single best tool you have at your disposal for marketing your brand and driving conversions.
So: Email marketing ideas for fashion stores – Here we go!
For good promotion and sales, you would want to form a solid relationship with your mailing list and maximize your chances of driving first-time and ongoing sales then you need to be putting out engaging email content several times per week. For that it is crucial to send out emails that are highly effective, but it can be tough to find something valuable to say all the time.
With Mumara One you can keep these tricks on your fingertips and here are a few ways you can do this:
Giving your customers all the attention is the key to success. And for that, putting customers at the center of their fashion email marketing is what distinguishes successful brands from all the rest. By focusing on the customer, introducing emerging technologies such as marketing automation, and by combining other marketing activities across the potential customer’s journey, you can ensure that your email marketing campaign is on the right track. And you are benefitting from it.
Build a Community
Owning an online fashion brand offers you a great opportunity to create a community of brand ambassadors, depending on your brand and requirement. And for this, all you need to do is mingle with your customers and ask them to share photos and opinions about your products. MumaraOne helps the best fashion email marketing campaigns emails take their customers along as they move forward.
Address a need
A customer will always like those brands that are able to fix a problem for them. Not only that, addressing a particular need, you go beyond a single purchase and get out of your comfort zone. When you know what they want, you can offer them just that. This action will not only impact the next purchase, but will also help you win a customer for life.
Try a different procedures
There is no doubt that the main objective of your fashion e-business is to earn profit! However, some brands dare to take a different approach, and more often then not, it works. They focus on the values they stand up for. They share their brand’s message and inspire their subscribers and many find it hard.
Share your story
The best way to form a relationship with your customers is by connecting with them. So give your customers a chance to get to know you before they make a purchase from your store. Tell your brand story, what was your inspiration to form this store. And why you sell your products.
Build a Theme
Content theme is important in email marketing for eCommerce. Build a content theme that stimulates the reader’s curiosity. And this will make them spend more time on the email and ultimately on your fashion eCommerce website.
Welcome emails help you create the perfect first impression. While sending the welcoming emails don’t forget to include a sincere thank you message and links to your social profiles while sending out these emails and MumaraOne can make that possible for you. Like they say First impression is the last impression.
As a fashion eCommerce brand, you have unending opportunities for sending different kinds of content to your subscribers. Use content emails to inform your audience on styles and trends, tell your story, and attract them with meaningful content instead of hard selling all the time.
After you have welcomed your customers and thanked them for getting aboard, it’s time to send your first promotional email. The first step here is to pick your offer. And if you have specific products on sale and want to focus on them, segment your list so the right offer goes to the right customer. The goal should be to increase your AOV. This will get you more sales.
Personalized product recommendations
Remember that almost every fashion brand these days displays product recommendations on their websites. These recommendations can also be sent in an email for personalized touch.
New stock reminder
Many fashion email marketing campaigns are now centered around engaging their current customers by sending them emails with new product inventory and MumaraOne can help you achieve that.
Emails to reactivate customers
Send reactivation emails to those customers who haven’t placed an order in some time. You can add dynamic coupons and other incentives to lure them into buying.
Holidays or Special Event Greetings
Greeting someone on a special event or Holiday is a decent and heart touching gesture. And when you send an email like that, the customer appreciates the fact that you remembered them on this special day.
We hope that you liked email marketing ideas for fashion stores. Stay in touch for more.
For more on real marketing advice available to marketers visit the Mumara Business School.