Another addition in what’s new series, in which I briefly introduce newly added features of Mumara. You may be well versed with the term called evergreen content, especially if you are in content and digital marketing thing. An evergreen content stays relevant for long time, and keeps the attention of your readers intact. The key of the evergreen content is its relevance for long period of time.
Sometime your organization/company may be having certain type of evergreen content that you repeatedly want to send through an email campaign. The importance and relevance of evergreen campaign can last for months and years, and needs repeated send during the span of time.
The functionality of an evergreen campaign within Mumara will help you to setup the sending frequency of an evergreen campaign, according to the enduring ability of your email content. Following is a short account on how you setup an evergreen campaign in Mumara, and what options you can explore to fine tune your evergreen campaign?
To avoid the discomfort and confusion, evergreen campaign has separately been adjusted in the main navigation menu under “My Campaigns”. So now when you want some campaign, or group of campaigns to be send as evergreen campaign, you will select to schedule an evergreen campaign, from the main navigational menu.
But before you actually initiate the process of scheduling an evergreen campaign and start setting the preferred frequency, you need to create its content. As mentioned in the introduction, content remains the integral part of an evergreen campaign, and Mumara offers several tailored options to customize the content of your email campaign for effective results.
Like the content of general email campaign, you can create dynamic and customized content for the evergreen campaign as well. You can conveniently add bunch of ingredients like custom variables, and spin tags for email personalization. You can slot in dynamically driven content using dynamic content tags and can explore number of other options.
Following are some of the options that you can explore during the first three steps of the process, similar in both general campaign and evergreen campaign. And what’s entirely new in evergreen campaign is discussed at the end.