Black Friday is the biggest online shopping day of the year, and email is the most effective way to drive more sales for your store. The days leading up to Black Friday are the most crucial for email marketing. Emails sent during this time frame can make or break a company’s holiday sales. But what if your Black Friday emails don’t convert? Chances are, you’re leaving money on the table.

Time your Black Friday emails to perfection! At a time when everyone is trying to grab customer attention, you’re more likely to get a positive response if you can follow some simple strategies.​ It is important to understand the framework and the strategies that should be used in the emails and the best timing of sending them for its success. Before you send out your Black Friday deals, here’s what you need to know. 

Entice With Your Creativity:

Your emails are usually the first thing your customers see from your brand, so they’re a great way to entice them with your creativity. Keep in mind that these days, people have a lot going on, so you have to keep your emails short and sweet. You need to stand out from the crowd and appear as a market leader. 

Use well-designed templates to list your deals and include a few easy ways to navigate your website. It’s a good idea to put a link to your deals in your email signature so that people can easily find them. Your emails don’t have to be complicated — they just have to be effective.

Create a Sense of Urgency:

The deals that you send out must create a sense of urgency and scarcity. If you don’t do this, you won’t get the response you need. By using your emails to create a sense of urgency you’re able to increase the likelihood that the reader will act. You do this by telling them that they will only have a certain number of hours, days, or even minutes to take advantage of the special offer you’re offering. This can be in the form of an expiration date, a limited number of items, or even a window of time.

Use High-Quality Images:

Images are one of the most powerful ways to make people want to buy. Including images in your e-commerce emails can improve the overall user experience. When it comes to email marketing, you want to make sure that your emails are simple to read. If images are too small, they won’t be visible. And if they are too large, they will take up too much room in your email. If you’re using images that are too small, your images will appear pixelated. This is not only unprofessional, but it can also hurt your conversion rates. 

People are visual creatures, so it’s important to have images that are high-quality. This doesn’t necessarily mean high-resolution images. You can also use images with interesting colors or textures. 

TIP: Send a preview email to yourself through Mumara in order to see how your final campaign looks on various platforms.

Offer Something For Free: 

A free gift with purchase is a great way to get people to buy. You need to ensure that you’re doing what you can to convert visitors into customers and that means you need to offer something free. It could be anything, for instance, give them free shipping when they buy. It’s something that most online shoppers want when they’re buying online and it’s something that can help you boost your holiday sales and ensure that you’re not losing out on potential sales.

Send Your Emails at the Right Time:

The key to the success of your emails is timing. More specifically, when you send your emails. Not only will you have an increase in sales, but you won’t disturb your customers. It’s all about timing. Don’t send your emails too early. You want to send your email just as the holiday season is starting to ramp up, but not so early that your emails are lost in the shuffle of daily life. 

The best time to start sending your email campaign is a week before the Black Friday. This will give you the most competitive advantage, as well as the most purchasing power, as your competitors are still trying to decide if they want to start their holiday sales. Even if you haven’t adopted this practice, still its not too late to execute a successful campaign. 

Offer Extension in Deals:

The whole purpose of the event is to get shoppers to shop. No matter how much sales you got during the weekend or the specified days of your offer, a little extra never hurts. It is always a good practice to extend the time of deals and offers in order to get more sales and bring in more customers.

If you’re going to run a successful Black Friday email marketing campaign, then you need to come out of the bubble that Black Friday is all about one-time offers and discounts. The truth is that you can extend the time of these offers and discounts. By doing this you can attract more customers and make more sales, which is the whole point of the event.

Send Deadline Day Reminders:

Black Friday sales are fun to watch, but they can also be very stressful for online stores. You can’t afford to lose sales to last minute shoppers, but how do you make sure all your customers know about your sales? Send out a deadline reminder! Reminders are a great way to keep your customers engaged with your brand, leading them back to your website, but your follow up emails need to be personalized and the best way is to do it with Mumara.

We’ve already established that Black Friday emails are a great opportunity to boost your holiday sales. The biggest challenge is to stand out from the crowd. You just need to make your Black Friday emails inspiring. They need to be creative and exciting! You just need to know where to start. Looking for a tool to execute your Black Friday email campaigns? Start today with Mumara -With this information, we hope that you can create your holiday campaign and start sending out those emails to boost holiday sales. Happy holidays!

The post How to Use Your Black Friday Emails to Boost Holiday Sales appeared first on Mumara Business School.
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