Tacking of the sent emails can be categorized as one of the most vital elements of an email marketing application. One surely needs to scale the level of success or lack of it, once the email campaign has been sent. If the sent emails are properly tracked for the delivery rates, click through rates and open rates, it gives an advantage and ability to revisit the tactics, and improve for better performance.
The Geo tracking tool enhances the tracking ability of the application, from general level tracking of email opens, clicks, unsubscribed etc. to advance level of tracking the precise geographical location of the email opens and clicks. This valuable feature helps getting advantage of the geographical segmentation of the subscribers in the list(s), based on the results.