Mumara has some major integration with 3rd party applications. These integrations help you to connect Mumara with most powerful business applications, with primary aim of improving user experience by automating certain processes and minimizing the manual labor. Some of the integrations like PowerMTA server configuration have long been awaited by email industry. Let’s take a look what functionality these featured integrations have programmatically achieved?
PowerMTA Server Integration
PowerMTA is widely acclaimed SMTP server application that several ESPs and Enterprise Mailing Solutions use for outbound email delivery. As being high-performance delivery solution, PMTA offers several configuration levels, server level configuration, domain level configuration, ISP configuration and virtual MTA configuration. For centralized management and control, it is important that all of these configuration levels are accurately tuned.
Its first time that some front end email marketing software has programmed a detailed add-on to seamlessly work with the PowerMTA. With the help of this add-on, you can work to automatically create the appropriate configuration of PowerMTA server. It doesn’t take any technical effort to configure your PowerMTA server anymore; whole of the process is automated, and will be completed by following few well knitted steps.
This includes all, configuration on IPs per specific domain, configuration of the SMTPs with ability to configure IPs per specific SMTP, configuration of sender reply to information and bounce accounts, configuration of the important authentications like DKIM and other DNS records. It also gives you the ability to process bounced emails remotely from PowerMTA log file, which makes the bounce processing process more accurate and efficient. So without doing any manual effort, you can now automatically configure as much PowerMTA servers as you want.
AdStation by AdKnowledge
AdStation is email data monetization platform by one of the largest digital marketplace AdKnowledge. Adstation has got some real big advertiser’s database with some major clients like LG, Land Rover and L’Oreal on their credit. AdStation carries benefits for both, advertisers, and publishers with email data.
AdStation is vocal advocate of sending to generate clicks, and not merely throwing away bulk emails. As a publisher account holder, Mumara AdStation add-on can take you to the next level of sending. Besides this ability to easily integrate publisher account with separate ID/ CD domain and tool for bot behavior detection, you can make use of number of utility based Mumara’s feature for selecting, segmenting, scheduling and sending to achieve significantly improved CTR.
Dropbox for Auto Backups
Preventing data loss in the midst of fatal errors and unexpected failures is important for every business. And it is critical to have fitting plan for data backup and recovery. Dropbox offers encrypted and secure storage of your files. And it certainly takes time and technical effort to mindfully implement backup strategy.
Mumara add-on for Dropbox has almost automated the whole process of taking database backups. It gives freedom to schedule, when and how often your database should be backed up, daily, weekly, biweekly or on monthly basis. Moreover, you can setup backup retention limit for your Dropbox account, once the retention limit is crossed, Mumara automatically deletes the old backup to replace with the newer one. It helps to implement completely automated, round-the-clock backup plan. Wherever you go, your database has fresh backups saved on cloud storage device.
I’ve been with team Mumara since the inception of our very first application. This has been a remarkable journey throughout where I got the chance to play variety of roles during application development and distribution lifecycle. I really love to share what I’ve learnt about variety of topics including Mumara apps, Customer Engagement, Data Driven Marketing and Marketing Automation.