Mumara Campaigns is a collection of core features to help you leverage data-driven email marketing. It is too flexible to operate, easy to automate, and detailed when it comes to its ability of reporting and performance analysis. Take a step forward, organize your email data, automate and turn ordinary email data into an actionable workflow.
Contact Management & Segmentation
Adding a new list to your system with the required set of additional contact information is as easy as filling out a few simple text fields and clicking a few checkboxes. Centralized operations will help you effectively manage the contact lists and perform a series of quick actions.
Multiple Contact Lists for Multiple Niches
Mapping contacts into different contact lists is the best way to stay organized. you start collaborating with Mumara, your contacts will be better organized than ever before.
Would you like to have a more personalized email? Mumara Campaigns is here to help you build stronger relationships with your recipients by allowing you to automatically greet your recipients with their names, use location data, and easily insert other details specific to them.
The hype of email personalization is everywhere and everyone acknowledges that creating personalized content can significantly improve the email response rate. Mumara Campaigns helps you practically implement from the general level of personalization to advanced dynamic values within your content.
Profile Variables into the Email Content
Personalize the email content by embedding the recipient's profile fields within the outgoing emails. It provides a better ROI by engaging with the recipients and significantly increases the open rate.
Dynamic Content Tags and Unit Rules
Stop sending generic emails to your customers. Add targeted content units to your emails based on their profile and activity. Our platform provides the capability to personalize your customer engagement strategy, based on who they are and where they're at in the shopping journey.
Conditional Content for Real Time Processing
Conditional content provides an opportunity to add inline conditions with unique content in your broadcast based on the recipient’s custom fields, tags, contact lists, and more.
Predictable Purchase Pattern
Design your promotions on the geographic features of your subscribers. Men will be less inclined to be excited by new releases if they feature a mix of women’s products. In the same way, you can predict the behavior of visitors by looking into factors such as Language.
Mumara Campaigns offers limitless options to explore the potential of Sales Process Management, Automation & Data-Driven Marketing, extensive filters to turn unclassified markets into targeted segments, advanced Workflow Automation to nurture leads, and a flexible structure to use it as you want.
Drip Campaigns and Auto Follow-Ups
Create a series of auto follow-up emails for your business. You can define criteria to send the series of automated emails at specified time intervals. Whether it is to remind people about your products, services, or maybe even for follow-up on their inquiries.
A trigger executes an action upon the occurrence of an event. An event is your defined criteria of anything being happened that Mumara can understand. Grow your financial figures and sales by putting your marketing on complete automation.
Keep the recipient’s attention intact, by sending him the content that would stay relevant for a longer time. The function of the Evergreen Campaign would help you manage the evergreen content that you repeatedly want to send to your contacts, set up the frequency to repeat the sending process after hours, days, weeks, or months, etc.
Create aesthetically striking HTML campaigns using an integrated WYSIWYG editor. Schedule to send the campaigns on the desired date & time and to the contacts within the selected list(s), or even to the contacts separated from the list(s) and belonging to a specific Segment.
Broadcasts and the Content
Create and edit beautiful HTML broadcasts very easily using the WYSIWYG editor from scratch or use the pre-built templates.
Schedule the desired broadcasts to the selected contact lists or a segment through single or multiple sending nodes for now or schedule it for later by specifying a date/time to start. If you select multiple assets, it will work in rotation without duplicacy.
The sending node is an endpoint where Mumara will push the email packet for the final delivery. A sending node could be an SMTP or an ESP (email service provider) integrated with Mumara. Multiple sending nodes selection for a single campaign will put the selected sending nodes in rotation.
Ability to decide how do you want the multiple sending nodes to rotate for a single campaign. Sequential selection will follow the round-robin fashion; however, the random selection will pick up the next sending node within the loop in random order.
A high-quality email list is the essence of whole email marketing; don’t let it be contaminated with bounces and abuse complaints that pose the biggest threat to your sender’s reputation. Collect, categorize and process bounced and abuse complaint emails on time with Mumara Campaigns to avoid the damage.
Default and Custom Bounce Rules
Mumara Campaigns offers a bunch of options to better classify and process the delivery failures according to your preferences. Select your preferred way of processing the bounces and define custom rules to categorize the bounce as hard or soft.
Don't make the mistake of repeating the error of repeatedly sending mail to spam recipients. Use the built-in automated system to attach your feedback loop (FBL) email addresses in Mumara Campaigns to identify and process the spam.
Performance tracking is the key element to ensure email marketing growth. Mumara Campaigns offers detailed and valuable information on the sent campaigns, the information you need to draw precise performance analysis. It separately arranges a section for Statistics to individually analyze the performance of email campaigns, drips, and triggers.
Track live engagements at a single place and stay updated about who is opening your emails or clicking on the links or unsubscribing from your newsletters.
No need for the cumulative calculations of how many emails are being sent from your installation. Just keep an eye on the dashboard Live Sending graph which tells you an exact count of the emails sent every second.
A valuable part of reporting and performance tracking is to know which part of the world your campaigns are welcomed the most. Mumara Campaigns lets you learn the precise location of the campaign’s open, and clicked.
Mumara Campaigns remains the only email marketing service with that much flexibility and choices to deliver your emails. Apart from a Custom Configured Mail Server, you can use a well-structured system of eminent email relay services like SendGrid, Mailgun, Amazon and such. No matter which email relaying service is in your preferred list? Mumara Campaigns offers integration with all market leaders.
Increase Conversions by Sending Personalized Emails
Build up stronger relationship with your recipients by addressing them with their names and other details. Yes, with Mumara, you can define up to any number of custom fields associated with your recipients and embed into your email content.
Mumara Campaigns allows you to manage your profile. You can view and update your profile information. It also lets you set up security parameters such as enabling two-factor authentication and IP restricted access.