Everything that happens with the emails you send, the contacts you enter is being recorded. This gets recorded in your profile. This enormous amount of TB’s worth of information can be interpreted in different ways and through different inbuilt tools of the Mumara ONE. These tools bring out the Actionable Analytics that can help in deciphering the best possible strategy and understand customer engagement with your products.
These analytics can be valuable to the performance of the brand in the future. It can help you employ unique strategies that affect single customers within segments on different levels. The information can act like feedback and help you in optimizing your strategy for the best possible results. Analytics may include factors like click-through-rates, opening rates, time spent on the email, time spent on the linked opened and more. Such metrics can change the fate of your brand and induce collective growth and resource optimization.