After all the speculation about email marketing meeting its dead end, it continues to be one of the leading communication channels, for both marketing and transactional messages. Our inboxes continue to swell with bunch of products/ services promotional emails with attention seeking subject lines. But does all of these messages are good enough to grab the recipient’s attention? Not really. Even after hitting the recipient’s inbox (Key Concern of Majority Senders), most of the messages are ignored, deleted or even treated as junk.
One of the possible underlying reasons of this rejection is that the recipient doesn’t relate with the email message or straightaway think it as irrelevant. If your message in French include large amount of English audience in the recipient’s list, how can you expect it to bring profitable results? You need to geographically slice your list for better results.
Well, don’t lose hope in email as communication channel; email is still 40% more effective than major social media networks like even Facebook. What you really need to do is segmentation of your list based on subscriber preferences, and creating more contact groups with similar characteristics.
Mumara “Advance Segmentation” addon offers several ways to micro segment your list. And the clients, who are using segmentation tool to create targeted groups of recipients, are performing better in terms of open and click rates. Let’s take a look at different levels of slicing the list into targeted segments.