Lead capture
Capture the lead where they land. Funnel them into every drip.
A signup form belongs where the visitor's attention already is — on your homepage, on a landing page, on the blog footer, on the demo page. Mumara web forms embed in any of those spots, drop submissions into the lists you choose, and trigger whatever happens next automatically.
- Embed anywhere, render anywhere
- Double opt-in for GDPR
- reCAPTCHA V2 and V3
- Multi-list submission
What you'd actually build
The forms most senders ship first.
Each one targets a single conversion goal — that's the bit that matters for completion rates. Mumara templates make any of these a 5-minute job.
-
Newsletter signup
- Use case
- Embed on every page footer.
- What it does
- Captures name + email, drops into a Newsletter list, starts the welcome drip.
-
Gated content / lead magnet
- Use case
- Embed on a download landing page.
- What it does
- Captures contact details in exchange for the asset. Auto-tags as 'high intent' for sales follow-up.
-
Webinar registration
- Use case
- Embed on the event page.
- What it does
- Confirms attendance, sends calendar invite via welcome email, fires reminder drip on event day.
-
Demo / sales request
- Use case
- Embed on the pricing or product page.
- What it does
- Captures qualifying details, notifies sales via admin alert, drops into a high-priority nurture sequence.
-
Event RSVP
- Use case
- Embed on a hosted event invite.
- What it does
- Confirms RSVP, captures dietary or accessibility notes via custom fields, syncs to your event roster list.
-
Contact / inbound enquiry
- Use case
- Embed on the Contact Us page.
- What it does
- Routes the enquiry to the right list, alerts the right admin email, optionally auto-replies with a welcome email.
The builder
Four steps. Every option you'd need.
Mumara's web form builder walks you through Form Details, Email Confirmation, Welcome Email, and Error Handling. Each step has its own settings — but the defaults are sensible enough that 'next, next, next' produces a working form.
-
Multi-list submission
A single form's submissions can write to multiple lists at once. Newsletter + Trial signups + Customers in the same submit — handled per-form, not per-trigger.
-
Sensible defaults
Double opt-in ON. reCAPTCHA recommended. Skip duplicates. Send welcome. The defaults are the GDPR-compliant choices.
-
Pre-built templates
Don't design from scratch. Mumara ships a template library; clone one, change the colours and copy, ship.
Confirmation + welcome composers
The first two emails your subscriber sees, both polished.
The double opt-in confirmation email and the post-confirmation welcome email both have full WYSIWYG composers. Subject, sender, body, plain-text version, Mumara variable picker — same email-craft surface as broadcasts. AI assist is available here too: generate a confirmation message or a welcome from a prompt.
-
AI-generated welcome
Mumara AI drafts the welcome from a brief: brand tone, key links, CTA. Edit by chat or by hand.
-
Personalization tags
Insert %%first_name%%, %%confirmurl%%, and any custom field with the variable picker. Tags resolve at send.
-
Redirect or hosted page
After submission and after confirmation, choose: show a Mumara-hosted thank-you page (configurable content), or redirect to your own URL. AJAX-friendly JSON-response mode also available.
Compliance + spam protection
Built for the rules you actually have to follow.
GDPR, CASL, CAN-SPAM, CCPA — every region has a flavour of "you need explicit consent and a clean opt-in trail." Mumara's defaults are the compliant defaults.
-
Double opt-in
Visitor submits → contact is added as Unconfirmed → confirmation email goes out → visitor clicks the %%confirmurl%% link → status flips to Confirmed. The GDPR-compliant path, with a clean audit trail.
-
reCAPTCHA built in
Google reCAPTCHA V2 (I'm-not-a-robot checkbox) or V3 (invisible behavioural score). Toggle on per form, paste your keys, ship. Spam bots stay out of your list.
-
Privacy by design
Custom checkboxes for explicit consent capture. Configurable redirect to your privacy policy. Form fields capture only what you actually need.
What you'd lose without it
What missing forms cost you.
Most sites lose the visitor at the moment of interest because the form isn't where the attention is. Or because the form takes too long. Or because the lead never makes it to the right list.
-
The lead never gets captured
Visitor reads your post, considers signing up, doesn't see a form, leaves. Most signups happen in the 30 seconds AFTER attention peaks — if the form isn't there, the moment passes.
-
The form is too long
Asking for 8 fields when you needed 2 cuts completion rates roughly in half. The right fields right now; the rest at engagement time.
-
The lead never reaches the right list
Form posts to one list, but the actual nurture lives on another. Without multi-list submission and trigger integration, you spend a quarter rewiring the funnel.
-
No consent record, no compliance
Audit time arrives. Who consented to what, when, from where? Without double opt-in and a clean trail, the answer is "we hope it was them."
“Mumara gives me the level of control that I've been missing. The segmentation capabilities are incredibly detailed, and the automation workflows are robust and easy to map out. A professional-grade tool for serious marketers.”
James
Verified Trustpilot reviewer
Common questions
What buyers usually ask.
How do I embed a Mumara form on my website?
A couple of paths. Get HTML — Mumara generates an embeddable HTML snippet you paste anywhere on your site. Copy Post URL — you build your own form on your site and POST submissions to a Mumara endpoint. Both flows give you complete control over styling; the Get HTML route ships with default styling you can override with your own CSS.
What field types are supported?
Text field, numeric, multiline text, checkboxes, dropdown, radio options, and date field. Each form field maps to either a standard contact attribute (email, first name, etc.) or a custom field you defined on the contact record.
What's the difference between single and double opt-in?
Single opt-in adds the contact as Confirmed the moment they submit — they start receiving your emails immediately. Double opt-in adds them as Unconfirmed; they receive a confirmation email; they click the confirm link; only then do they flip to Confirmed and start receiving regular sends. Double opt-in is the GDPR-compliant default, and the audit trail it produces is what regulators expect to see.
Can one form add a contact to multiple lists at once?
Yes. Step one of the builder's contact-list field is multi-select — pick as many lists as you want. A single submission writes to all of them simultaneously. Useful when the same signup feeds your newsletter, your CRM-sync list, and your trial-onboarding list together.
How does the spam protection work?
Google reCAPTCHA, both V2 ('I'm not a robot' checkbox) and V3 (invisible behavioural verification) are supported. Toggle the protection on in the builder's Form Details step, paste your reCAPTCHA site + secret keys, save. Spam bots typically can't make it past V2; V3 catches the more sophisticated ones via behavioural scoring.
What happens after a contact submits the form?
Three configurable stages. (1) Submission — show a confirmation page, redirect to a URL, or return a JSON response for AJAX flows. (2) Confirmation email (if double opt-in is on) — full WYSIWYG composer with the %%confirmurl%% link variable. (3) Welcome email (if enabled) — sent after the contact confirms; full composer; configurable thank-you page or redirect afterwards. Plus a fourth Error Handling stage for failed submissions.
Can the form fire a drip automatically?
Yes — and this is where it gets powerful. Set up a trigger with event 'Contact is added to a list' and adding-method filter 'webform only'. Then when someone submits the form, the trigger fires automatically and starts your welcome drip, sends a Slack alert, or runs whatever else you set up. Forms become the entry point of your entire automation.
Can I send admin notifications when someone signs up?
Yes. Toggle Send notification ON in the builder, configure the subject, body (rich-text), and recipient email. The notification can include the list name, form name, and app title as merge variables. Sales gets a real email the moment a high-value form gets submitted — no dashboard-polling.
Is there a way to customize the form styling?
Yes — Mumara ships with form templates and lets you clone-and-customize from any of them. The HTML the system generates is plain markup you can override with your own CSS. There's no rigid Mumara-branded styling forced on the form.
Related
Pages that pair with this one.
-
Triggers
Filter a trigger to 'webform only' — auto-start a drip the moment a form is submitted.
Read more -
Drip Campaigns
The welcome sequence form signups should land in. Build once, runs forever for every new lead.
Read more -
Segments
Filter contacts captured from forms into segments — by source, by engagement, by anything else.
Read more -
Broadcasts
Compose the welcome email + confirmation email shown to form submitters using the broadcast composer.
Read more
Mumara Campaigns
Build your first form in five minutes.
Web forms ship on every Mumara Campaigns tier — both Self-Hosted and Mumara Machine. No credit card to try. Start with a template, set the lists, embed the snippet, watch leads land.