Dynamic Content Tags
Relevant content is the key to not only boost the impact of your email but also to improve the open/click rates. One of the important aspects of creating relevant content is to follow some solid content personalization methods, dynamic content is among one of these. The “Dynamic Content Tag” addon of the MumaraClassic helps improving the results to a large extent, by providing a way to create content according to the sort of contacts. The addons is loaded with required functionality to help positioning the criteria and corresponding unit of content for a certain subset of contacts in the list. User can create partially or completely separate content for specific number of contacts/subscribers in the list, who qualify for the criteria laid out in the dynamic content.