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A/B Testing

Test the actual content — hero, CTA, layout, copy.

Build version A and version B of the same campaign with different content blocks. Mumara routes a sample to each and picks the winner against your conversion or click metric.

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Capabilities

What it does.

Full-content variants

A and B versions of the entire campaign, not just a single line.

Block-level variants

Test only one block — hero, CTA, layout — while keeping the rest identical.

Conversion metric

Pick clicks, click-to-open, or a tracked conversion from your pixel as the winner metric.

Lift reporting

See the absolute and percentage lift of the winner over the loser.

How it works

Step by step.

  1. 01

    Build version A

    Compose the original campaign as you normally would.

  2. 02

    Clone for B

    Duplicate and change what you want to test — hero, CTA, copy, layout.

  3. 03

    Configure rules

    Sample size, winner metric, duration.

  4. 04

    Send

    Mumara routes the sample, picks the winner, and ships it to the rest.

Mumara Campaigns

Get Content Variant Testing on day one.

Self-hosted email at the scale you need, on the servers you choose. Per-server pricing, full stack control, external sending nodes via Bridges, and Mumara Machine when you want it managed.

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