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A/B Testing

Find the time of day your audience actually engages.

Test 2+ send times against the same audience and let the winner inform your default cadence. Stop guessing whether 9am is better than 2pm — measure it.

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Capabilities

What it does.

Multiple send-time variants

Test 2 or more time-of-day options against the same campaign.

Same-day or split-day

Run the test within a single day or spread across multiple days for more signal.

Audience splitting

Sample audience divided evenly across variants. Avoids lopsided results.

Winner persistence

Save the winning send time as a default for future campaigns to that audience.

How it works

Step by step.

  1. 01

    Compose once

    Build the campaign as normal.

  2. 02

    Add send-time variants

    Pick 2+ send times to test.

  3. 03

    Configure

    Sample size, winner metric, duration.

  4. 04

    Send

    Variants go at their times; winner sets the default for the rest.

Mumara Campaigns

Get Send-Time Testing on day one.

Self-hosted email at the scale you need, on the servers you choose. Per-server pricing, full stack control, external sending nodes via Bridges, and Mumara Machine when you want it managed.

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