Mumara ONE · Features
Every Mumara ONE capability, explained.
Cloud-ESP infrastructure (dedicated IPs, pools, bridges), tracking (pixels, conversions, DSN), sending (broadcasts, drips, triggers), and the deep audience and content layers. Each feature lives below as its own deep-dive — pick the one you want to read.
Infrastructure
3 features-
Dedicated IPs
Mumara ONE customers buy dedicated IPs at the Pro tier and above. Each IP belongs to you alone — your reputation isn't pooled with other senders, your sending volume isn't capped by shared-pool dynamics, and you control which campaigns route through which IPs.
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IP Pools
Pools are named groups of dedicated IPs. Put your transactional traffic on one pool, promotional on another, dripping nurture on a third. IPs rotate inside the pool to spread reputation; pools can be reorganised any time.
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Bridges
A Bridge is an SMTP/API endpoint that routes through a specific Pool. Create a bridge per use case — transactional Bridge → transactional Pool, marketing Bridge → promotional Pool — and your downstream apps connect via the bridge credentials without needing to know about pool internals.
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Deliverability
3 features-
Sending Domains
Add your sending domains to Mumara ONE, generate DKIM keys, publish the SPF and tracking subdomain records once, send forever. Per-domain authentication keeps your brand reputation isolated from other senders on the platform. Custom tracking and bounce subdomains route through your own brand.
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Spam Analyzer
Run a client-side spam analysis on every broadcast before scheduling. Scans subject line patterns, content structure, compliance markers, spam-trigger word density. Returns a score with actionable recommendations. One button: Analyze Spam Score. Catches the obvious mistakes before they touch a single recipient.
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Reputation Monitoring
Write rules on the metrics that predict deliverability trouble — bounce rate, complaint rate, blacklist status, authentication health — scoped to a sending domain, a sending node, or the account. When a threshold trips, Mumara ONE pauses, suspends, or alerts automatically, with an approval queue for the high-stakes moves.
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Tracking
2 features-
Pixels
Drop a Mumara ONE pixel on your site to track what recipients do after they click — page views, add-to-cart, checkouts, purchases. A tracking id matches events to the exact recipient, so you attribute revenue and retarget on behaviour.
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Conversion Tracking
Fire a Purchase, Sale, or Conversion event from your pixel with the item, value, and currency, and Mumara records the sale against the recipient who clicked. A campaign's Conversions tab then shows total conversions, earnings, and a per-sale log — revenue beside opens and clicks.
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Sending
6 features-
Broadcasts
Build a broadcast once, send it through any Bridge connected to any Pool. ONE's scheduling doesn't need you to pick sending nodes (there are none — every Bridge already routes to its assigned Pool). Pick the audience, pick the Bridge, schedule.
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Drip Campaigns
Drip emails in ONE share the broadcast engine but live in their own surface. Each drip step picks a Bridge — typical pattern: nurture drips route through promotional Pools, transactional drips through transactional Pools. Wait periods, branch logic, and per-step content all work the same as in Campaigns.
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Triggers
Triggers respond to contact-side events (form submit, list join, field change, segment match) by firing actions (start drip, send broadcast, update field, change list). Same engine as Campaigns; in ONE the action chooses which Bridge to route through.
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Evergreen Campaigns
Set a campaign to fire on a cadence — hourly, daily, weekly, monthly, yearly — and it keeps running. Combine with RSS-driven Dynamic Content Tags for auto-publishing email pipelines. Pro and Business tiers in Mumara ONE.
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Workflows
Compose multi-step automation workflows — drag-and-drop nodes for triggers, waits, conditions, sends, field updates, list moves, webhook calls. Each path branches by behaviour or contact data. The Business-tier automation surface that takes ONE beyond simple Drips and Triggers.
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Mail Merge
Upload a CSV with per-recipient fields, write one template referencing those fields as merge tags, and Mumara ONE produces a personalized send for every row. The non-list-based send surface — useful for cold outreach, individualized announcements, and 1:few campaigns that don't fit the standard list model. Business tier only.
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Acquisition
3 features-
Landing Pages
Build landing pages inside Mumara ONE, point your domain at them, and capture signups directly into your lists, segments, and automations. No separate landing-page tool to maintain.
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Web Forms
ONE web forms behave like MC's: 4-step wizard (details, confirmation, welcome, error), 7 field types, double opt-in, reCAPTCHA. The difference in ONE: forms can also be embedded into hosted Landing Pages without separate hosting.
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Lead Generation
The full path from a visitor's first click to a nurtured subscriber, all inside Mumara ONE. Landing Pages host the offer, Web Forms capture the lead, double opt-in confirms, Triggers fire the welcome journey, Drips carry the cadence, Pixels attribute the conversion downstream.
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Audience
5 features-
Segmentation
Segments in ONE are dynamic queries over the contact record. Filter on Custom Field values, engagement history, conversion events (from Pixels), or list membership. The engine is the same as Campaigns; the data sources include the ONE-only Pixel and Conversion events.
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Custom Fields
Same Custom Profile Fields model as Mumara Campaigns — Text, Numeric, Multiline, Checkboxes, Dropdown, Radio, Date — referenced as %%field_name%% merge tags. In ONE they integrate with Conversion Tracking (tie field changes to revenue) and Landing Pages (forms write straight to fields).
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Contact Management
Same 3-level model as Campaigns: Lists contain Contacts, each Contact has Custom Field values. Import wizard, bulk update, list operations (split / merge / copy / export) — all available. In ONE, the contact record also carries Pixel-event history and Conversion attribution.
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Preference Centre
Subscribers update their own profile fields, choose email frequency, opt out of one programme without losing the rest. Every field-edit, frequency change, and partial-unsubscribe flows back into the contact record instantly — feeding ONE's Segmentation, Triggers, and Conversion Tracking.
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Contact Import (Providers)
Beyond the standard CSV import, Mumara ONE pulls contacts directly from the major providers via OAuth. Connect your Gmail / Outlook / Yahoo account and import contact lists with their existing fields; connect a Mailchimp account and migrate your audiences with lists, tags, and merge fields intact. Re-sync on demand keeps the imported audience fresh.
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Content
7 features-
Mumara AI
ONE plans bundle Mumara AI credits at multiple quality tiers — Fast, Standard, Advanced. Generate full emails, refine blocks, rewrite subject lines via the chat agent inside any editor. Top up credits anytime. No resell-margin model in ONE (that's a Campaigns-side feature) — AI in ONE is direct platform value.
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Spintax
Same Spintax model as Campaigns — saved {{tag_name}} tags managed at Content → Spintax, plus inline [option1|option2] syntax. Same-tag-same-value determinism per recipient. Reduces content fingerprint repetition across high-volume marketing sends.
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Dynamic Content Tags
Same [[tag]] saved DCT and [if:field=value]…[endif] inline conditional syntax as Campaigns. In ONE, DCTs can also branch on Pixel events and conversion attribution — "if the contact converted in the last 30 days, show X block; otherwise show Y".
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Personalization Options
Same stack as Campaigns: Custom Fields (%%field%%), Spintax ({{tag}} or [a|b|c]), Dynamic Content Tags ([[tag]] or [if:field]…[endif]), and the Mumara AI chat composer. They layer cleanly in any broadcast or drip.
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Email Templates
Browse Mumara's curated Templates Gallery by category — Business, Newsletter, Ecommerce, Invoice, Healthcare, and more. Install any with one click. Upload your own ZIP-packaged designs. Pick a template at broadcast or drip creation; pair with any Bridge.
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AI Content Tags
Drop an AI Content Tag into your broadcast and Mumara generates a fresh content variation per send. Auto-rewrites email body sections at the cadence you set. Different from Mumara AI (the chat composer) — this is automated variation, not interactive generation. Business tier only.
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RSS Feeds
Configure an RSS feed source and Mumara fetches the latest items, renders them into a Dynamic Content Tag, and embeds them in your evergreen campaigns. Each scheduled run picks up fresh content automatically. RSS 2.0 / Atom / JSON Feed / Media RSS supported. Business tier only.
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Insights
7 features-
Realtime Delivery Status
DSN — Delivery Status Notifications — track the lifecycle of every message in real time: received by our server, queued, delivered, bounced, deferred, rejected. Every bounce carries the verbatim SMTP code and full provenance (Bridge, sending node, IP, queue). Watch it live, stream every status to your systems via instant webhooks, or push any criteria to your phone with Pushover.
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Realtime Engagement Tracking
Engagement events track what the recipient does after delivery: opened, clicked, complained, unsubscribed. Every event ships with bot, proxy, and VPN verification plus device and geolocation context, so the open metric means something again. Watch it live, stream every action to your systems via instant webhooks, or push any criteria to your phone with Pushover.
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Reporting & Analytics
ONE's reporting layer includes everything Campaigns has plus per-IP and per-Pool deliverability, conversion attribution from Pixels, and revenue-per-campaign rollups. Real-time event ingest via DSN means dashboards update in seconds, not minutes.
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Bounces & DSN
ONE replaces MC's POP/IMAP bounce-fetch model with DSN — Mumara processes bounce events at the gateway and pushes them to your account in real time. Hard bounces auto-suppress, soft bounces are tracked for re-attempt windows, complaints (FBL) feed straight into the suppression layer.
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A/B Comparison
The A/B tab on a broadcast's statistics slices that campaign's performance across the dimensions that explain it — by contact list, by sub-campaign, by SMTP, by top-clicked link, and by browser. See which list, server, and link actually drove the opens and clicks. (For picking a winning variant and sending the rest, see Split Tests.)
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Dashboard
Real-time counters across every campaign, drip, and trigger — fed by DSN events so numbers update in seconds, not minutes. Per-IP and per-Pool deliverability rollups distinct to ONE. Drill-in to the full Reporting & Analytics for the deep view.
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Queue Management
For high-volume senders, see what's queued, what's being retried, and what's stuck. Live queue counts by destination domain, by sending node, by pool. Flush operations for the rare case when you need to clear a stuck queue. Useful when you're sending millions and need to know exactly what's happening at every step.
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Developer
2 features-
REST API
A comprehensive REST API across contacts, broadcasts, drips, triggers, transactional sends, IPs, pools, bridges, and reporting. Reusable ACL roles generate any number of API keys. Per-key rate limits configurable up to unlimited. Per-key IP restrictions. JSON-only responses, HMAC-signed webhook callbacks.
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Webhooks
Mumara ONE fires HMAC-signed webhook events for delivery, open, click, bounce, complaint, unsubscribe, form submit, trigger-action, workflow-step. Retry on failure with exponential backoff. The push counterpart to DSN — for everything beyond delivery status.
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Compliance
2 features-
Suppression Management
Same 3-type suppression model as Campaigns: Email, Domain, IP. In ONE, suppression is auto-fed by real-time DSN events — hard bounces and complaints suppress within seconds of receipt, not after the next bounce-processing cron. CSV bulk import, API, and manual add all work.
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Compliance
Same compliance posture as Campaigns: GDPR-aligned consent capture, CAN-SPAM physical-address footer, CASL express/implied consent tracking, automatic unsubscribe link injection. ONE adds: data-residency options for EU customers via dedicated Pools, an activity log of every action on the account.
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Not a feature — it's how we look after you
Support from people who run email infrastructure, plus hands-on migration help — with every plan.