Anywhere in the email
Subject, body, alt text, sender name, reply-to — all support merge tags.
Personalization
Merge tags for any field, anywhere.
Drop merge tags into the subject, body, "From" name, or reply-to. Profile fields, custom fields, and system values (date, list name, unsubscribe URL) all available — with safe fallback values for missing data.
Capabilities
What it does.
Profile + custom fields
Any field on the contact record. Custom fields work the same as system fields.
System values
Send date, list name, campaign ID, unsubscribe URL, profile-link URL — all available.
Fallback defaults
Specify a fallback when the contact field is empty so emails never read "Hi {{firstname}},".
How it works
Step by step.
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01
Open the picker
The merge-tag picker shows all available fields and system values.
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02
Insert
One click drops the tag at the cursor position. Or type the syntax by hand.
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03
Add a fallback
For optional fields, add a default in the syntax so missing data is graceful.
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04
Preview
Pick any contact and preview their resolved version before send.
Mumara Campaigns
Get Merge Tags on day one.
Self-hosted email at the scale you need, on the servers you choose. Per-server pricing, full stack control, external sending nodes via Bridges, and Mumara Machine when you want it managed.