Engagement filters
Filter on opens, clicks, replies, and unsubscribes per campaign or across a date window.
Segmentation
Segment by what they did, not just who they are.
Opens, clicks, conversions, custom events — all available as segmentation rules with frequency, recency, and lifetime-total operators.
Capabilities
What it does.
Recency operators
"Opened in the last 7 days", "clicked in the last 30 days" — date-window-aware.
Frequency operators
"Clicked at least 3 times in the last 30 days" — count-aware.
Custom events
Anything you push into Mumara — purchase, sign-up, demo-booked — usable as segmentation criteria.
How it works
Step by step.
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01
Pick the behaviour
Open, click, conversion, or any custom event.
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02
Set the operator
Recency, frequency, or lifetime totals.
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03
Combine
AND / OR with other behaviours and profile fields.
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04
Save
Saved segments update live as engagement happens.
Common use cases
What teams build with it.
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Highly engaged
"Opened the last 5 campaigns and clicked at least once" — your VIP segment.
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Re-engagement candidates
No opens in 60 days but at least one open in the prior 60.
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Hot leads
Visited /pricing twice and clicked a recent demo CTA.
Mumara Campaigns
Get Behavioural Segmentation on day one.
Self-hosted email at the scale you need, on the servers you choose. Per-server pricing, full stack control, external sending nodes via Bridges, and Mumara Machine when you want it managed.