Recency
Last engagement date as a segmentation rule, with operators for "within last X days".
Segmentation
Recency, frequency, monetary — the segmentation classic.
RFM segmentation classifies contacts by how recently they engaged, how often, and how much they're worth. Mumara Campaigns supports it natively when you have the engagement and revenue data.
Capabilities
What it does.
Frequency
Total engagements over a window, or lifetime totals — supported as a numeric segmentation field.
Monetary
When you push purchase events into Mumara, lifetime revenue per contact becomes a segmentation field.
Pre-built RFM tiers
Build standard tiers (champions, loyal, at-risk, lost) once and reuse across campaigns.
How it works
Step by step.
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01
Push the inputs
Send purchase / engagement events into Mumara so it has the raw data.
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02
Build R, F, M segments
One saved segment for each dimension at the threshold you choose.
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03
Combine into tiers
Build the classic 4-tier or 9-tier RFM grid by combining R, F, M segments.
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04
Use in campaigns
Target campaigns at champions, win-back at-risk, sunset lost — predictably.
Mumara Campaigns
Get RFM Segmentation on day one.
Self-hosted email at the scale you need, on the servers you choose. Per-server pricing, full stack control, external sending nodes via Bridges, and Mumara Machine when you want it managed.