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Mumara

Content · every plan

An AI copywriter that lives in your editor.

Ask the Mumara AI chat agent to draft a full email, rewrite a block, or generate subject-line options — without leaving the editor. Quality tiers let you spend more where it matters and less where it doesn't, with bundled credits on every plan.

Get started The tiers →
  • In both editors — HTML & drag-and-drop
  • Quality tiers you choose per task
  • Bundled credits on every plan
  • Keeps your tags — merge, spintax, DCT
editor · AI composer
Write a welcome email for new Pro subscribers
Welcome to Pro! Here's how to get the most from your first week — three quick wins to set up today…
Tier Standard
1,840 credits left
drops straight into the editorkeeps your tags

What you can ask it

From a blank canvas to a draft, in a sentence.

The composer is a chat panel, not a fixed set of buttons — so the list below is where people usually start, not where it stops. Describe what you need and it drafts it into the editor.

  • Draft a whole email

    Describe the audience and the goal and get a full first draft — structure, body, and a closing call to action.

  • Spin up subject lines

    Ask for a handful of subject and pre-header options to pick from or feed straight into a split test.

  • Rewrite a block

    Select a paragraph and ask for a sharper, clearer, or punchier version — without touching the rest.

  • Shift the tone

    Take the same message warmer, more formal, more urgent, or more playful to match the moment.

  • Tighten or expand

    Cut a wordy draft down to the essentials, or flesh out a terse note into something complete.

  • Generate the plain-text part

    Produce a clean text alternative of an HTML email so both versions stay in step.

It's a conversation — refine by replying, the same way you'd brief a copywriter.

Quality tiers

Match the model to the moment.

Not every email needs the best model. Tiers let you decide per task, so credits go where they earn their keep — a quick draft costs a little, a hero send costs more.

Fast

Cheapest, quickest drafts — great for volume and first passes.

Standard

Default

The everyday default — balanced quality and cost.

Advanced

Highest-quality output for the sends that really matter.

Every Mumara ONE plan includes a starter allotment of AI credits. Run low and you can top up on demand from your billing panel — no separate AI contract to negotiate.

Not a black box

AI that writes the copy — and respects the way you personalize.

The output lands in the editor as ordinary, editable content sitting beside your tags. You stay in control of the send; the AI just gets you off the blank page.

Interactive

You prompt, it drafts, you refine

Mumara AI is a conversation, not a one-shot generator. Brief it, read the draft, reply to adjust — shorter, warmer, different angle — and keep iterating until it's right. The result is a starting point you own and edit, not a locked output you accept or discard.

  • Chat back to refine
  • Edits land in the canvas
  • You keep final say

Personalization-aware

Keeps your merge tags and logic

Generated copy drops in alongside your %%merge tags%%, spintax, and conditional blocks rather than stripping them out. So an AI-drafted email can still address each recipient by name, rotate phrasing, and swap sections by segment — the AI writes the words, your personalization tailors them.

  • %%first_name%% survives
  • Spintax + DCT intact
  • Drafts stay personalizable

Worked example

One prompt. A draft that's already personalized.

Ask for a re-engagement email and the composer doesn't just write generic copy — when personalization is enabled it weaves in your contact fields, so the draft arrives with %%first_name%% already in place, ready to send to the whole segment.

From there it's yours: edit a line, swap a spintax option in, or wrap a paragraph in a conditional block.

prompt → draft

Prompt

Re-engage subscribers who haven't opened in 60 days — friendly, one clear offer.

Draft (drops into the editor)

Hi %%first_name%%, we've missed you. Here's [15% off|a free month] to pick up where you left off — no strings.
tags preservededitable ✓

What teams do with it

Where the composer pays for itself.

  • The blank page

    The moment
    You need to start a send and the editor is empty.
    What Mumara AI does
    Brief the composer and start from a full draft to edit, instead of staring at a cursor — the slowest part of any send is gone.

  • Subject-line testing

    The moment
    You want options to A/B before you commit.
    What Mumara AI does
    Ask for several subject and pre-header variants in seconds and drop the strongest into a split test.

  • Volume under deadline

    The moment
    A lot of routine copy, not a lot of time.
    What Mumara AI does
    Run drafts on the Fast tier to keep credits low, reserving Advanced for the few sends that truly matter.

  • Refreshing tired copy

    The moment
    A reliable template has gone stale.
    What Mumara AI does
    Paste the old copy and ask for a fresh angle or a different tone — same message, new life, your tags intact.
“I treat it like a junior copywriter that never sleeps. I brief it, it gives me a draft with the merge tags already in, and I spend my time editing instead of starting cold. The tier choice is the clever part — most of our routine sends run on Fast, and I save the good model for the launches.”

Verified review

Mumara ONE customer

G2

Common questions

What buyers usually ask.

Where does the AI live?

Inside both editors — the HTML editor and the drag-and-drop builder. It's a chat panel you prompt without leaving the canvas, and its output drops directly into the email you're building.

What quality tiers are there?

Fast (cheapest, quickest), Standard (the everyday default), and Advanced (highest quality). You pick per task, so you spend credits in proportion to how much the output matters.

How do credits work?

Every plan includes a starter allotment of AI credits, and you can top up on demand from your billing panel. Different tiers consume credits at different rates, so a Fast draft costs less than an Advanced one.

Does AI copy keep my personalization?

Yes. Generated copy drops into the editor alongside your merge tags, conditional content, and spintax — it's a starting point you refine and personalize, not a locked output. When personalization is enabled, the AI even weaves your fields into the draft.

Can I keep iterating on a draft?

Yes — it's a conversation. Reply to ask for shorter, warmer, a different angle, or a fresh subject line, and it revises in place until the copy is right.

How is this different from AI Content Tags?

Mumara AI is interactive — you prompt, it drafts, you refine. AI Content Tags are automated — they rewrite a tagged section per send without a prompt. Use the composer to write; use AI Content Tags to vary automatically.

Related

Pages that pair with this one.

Mumara ONE · Mumara AI

Never start from a blank page again.

An AI composer in both editors, quality tiers you pick per task, bundled credits on every plan — drafting copy that keeps your personalization intact.

Get started See pricing