Click-through identification
Recipients who click a tracked link arrive on your site with an identifier the pixel reads.
Pixels
Page-views and events tied to specific contacts.
When a recipient clicks through from a Mumara campaign, the pixel ties subsequent activity on your site back to their contact record. Lead scoring, behavioural segmentation, and re-engagement get real signal to work with.
Capabilities
What it does.
Anonymous-to-known flow
Anonymous visitors are tracked anonymously; once identified (via click-through or login), historical events are stitched to the contact.
Per-contact event timeline
Open the contact record to see their entire on-site journey alongside their email engagement.
Segmentation input
Filter contacts by on-site behaviour: "visited /pricing in the last 7 days but didn't fire purchase".
How it works
Step by step.
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01
Install the pixel
Drop the snippet on every page of your site.
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02
Send tracked links
Mumara campaigns automatically include identifiers that the pixel reads on click-through.
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03
Stitch the history
When a contact identifies themselves, prior anonymous events stitch to their record.
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04
Use it
Behavioural segments, lead scoring, and re-engagement triggered by what they actually did on your site.
Mumara ONE
Get Contact Attribution on day one.
Cloud ESP — marketing + transactional in one account, dedicated IPs and Bridges from Pro tier upward, AI features across multiple quality tiers, and a migration team that does the heavy lifting.