Revenue events
Fire <code>purchase</code> or <code>revenue</code> events with order ID, amount, currency, and items.
Pixels
Tie revenue back to the campaign that drove it.
Fire purchase or revenue events from your site, attach the order value, and Mumara ties them back to the original campaign or automation. Real attribution, not vanity opens.
Capabilities
What it does.
Campaign attribution
Mumara matches the revenue event to the campaign or automation that brought the recipient back to your site.
Multi-touch view
See first-touch and last-touch credit per campaign, plus the journey across opens, clicks, and conversions.
Per-recipient revenue
Lifetime revenue per contact, surfaced on the contact record and usable in segmentation.
How it works
Step by step.
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01
Add the pixel
Drop the Mumara pixel snippet onto your site if not already present.
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02
Fire on purchase
A JS call from your purchase confirmation page sends the order details to Mumara.
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03
See attribution
Conversion reports drop into your campaign analytics with per-campaign revenue.
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04
Optimise
Segment, automate, and double down on the campaigns that actually drive revenue — not opens.
Mumara ONE
Get Conversion Tracking on day one.
Cloud ESP — marketing + transactional in one account, dedicated IPs and Bridges from Pro tier upward, AI features across multiple quality tiers, and a migration team that does the heavy lifting.