Skip to content
Mumara

Pixels

Track the events your business actually cares about.

Beyond page-views and form-submits, fire arbitrary events from JavaScript whenever a visitor does something meaningful — added to cart, finished a tutorial, opened a chat. Send them straight into Mumara segmentation.

Get started See Mumara ONE →

Capabilities

What it does.

Arbitrary event names

Define your own taxonomy — "added_to_cart", "finished_lesson", "scheduled_demo".

Event properties

Attach structured properties (price, sku, plan, lesson_id) so segments can filter on them.

Segmentation triggers

Use any custom event as a segmentation rule: "all contacts who fired added_to_cart in the last 7 days".

Automation triggers

Trigger an automation flow off any custom event. Useful for behavioural drips and abandonment recovery.

How it works

Step by step.

  1. 01

    Decide your taxonomy

    Pick event names that match your product's critical actions. Keep them stable.

  2. 02

    Fire from your app

    A single JS call: <code>mumara("event", "added_to_cart", { price: 49.99 })</code>.

  3. 03

    Use in segments

    Build segments like "fired added_to_cart but not purchased in last 24h".

  4. 04

    Trigger automations

    Wire the event to a flow — e.g. abandoned-cart recovery sequence.

Mumara ONE

Get Custom Events on day one.

Cloud ESP — marketing + transactional in one account, dedicated IPs and Bridges from Pro tier upward, AI features across multiple quality tiers, and a migration team that does the heavy lifting.

Get started See Mumara ONE All Mumara ONE features