Acquisition
Build a subscription form in a guided wizard — details, confirmation, welcome, error — with double opt-in and reCAPTCHA to keep the audience clean and human. Embed it on your site or drop it into a Landing Page — every submission wired straight into your lists and automations.
Join the Acme newsletter
Email address
First name
Interests
The build wizard
A form isn't only the fields — it's what the subscriber sees when they submit, when they confirm, and when something goes wrong. The wizard walks you through every moment.
Add the fields you want to collect and choose the lists the form submits to. Email plus any custom fields — each maps straight to the contact record.
Configure double opt-in: the verification email the subscriber must click before they're added. Clean, consented list from the first record.
Set the thank-you the subscriber sees or is sent once confirmed — the moment to set expectations or kick off a welcome journey.
Define what happens when something goes wrong — already-subscribed, invalid, or failed reCAPTCHA — so the experience is handled, not broken.
Collect what you need
Each field type maps straight to a Custom Field on the contact, so the data you collect at signup is immediately usable for segmentation and personalization — not a free-text blob you clean up later.
The one required field — the subscriber identity.
First name, company, city — short single-line values.
A message, a reason for signing up, longer notes.
Pick-one from a list — interest, role, region.
Pick-one shown as options — preference, plan interest.
Consent boxes and multi-select interests.
Birthday, event date — drives date-based automations.
Quantity, size, score — captured as a real number.
Every field maps to a typed Custom Field — see the Custom Fields deep-dive for what that unlocks downstream.
Two jobs at once
A capture form has to do two things well — keep junk off your list, and hand a real subscriber to the rest of your stack without a seam. Mumara forms do both.
Clean in
Double opt-in confirms intent and reCAPTCHA keeps bots out, so the contacts that land on your list are people who actually want to be there. Clean capture is the foundation of deliverability and compliance — junk in is bounces and complaints later.
Connected through
A submission isn't a dead end. Fields write to the contact record, joining the list can fire a Trigger, and a welcome Drip can start automatically — capture and nurture in one platform, with no webhook or Zapier layer to maintain between them.
Put it anywhere
Host it, embed it, or post to it — the same form, the same clean capture, wherever your audience already is.
Copy-paste HTML
Drop the generated HTML snippet into your own pages — blog sidebar, footer, a dedicated signup page. The form renders inline and submits straight to Mumara.
Use your own form
Already have a form design? Point its action at the form's post URL and Mumara handles the submission, opt-in, and list routing behind the scenes.
No separate hosting
You are hereDrop the form directly into a Mumara ONE Landing Page. Offer, copy, and capture all on one hosted, branded page — nothing else to host or wire up.
What teams capture with forms
“Switching our signup to a Mumara form with double opt-in cut our bounce rate on new contacts dramatically — we were quietly collecting typo'd and bot addresses before. And the welcome drip now fires the second someone confirms, with zero glue between the form and the sequence.”
Verified review
Mumara ONE customer
Common questions
Beyond the required email: text, multiline, dropdown, radio, checkbox, date, and number fields. Each maps straight to a typed Custom Field on the contact record, so the data is immediately usable for segmentation and personalization rather than a free-text blob.
Yes. The wizard includes a confirmation step — the subscriber must click a verification email before they're added, which keeps your list clean, consented, and compliant from the first record.
Yes — add reCAPTCHA (v2 or v3) to the form to keep automated signups out, alongside double opt-in for human verification. Together they keep typo'd and bot addresses off the list before they ever bounce.
Three ways: embed the generated HTML on your own site, point your existing form's action at the form's post URL, or drop the form directly into a Mumara ONE Landing Page with no separate hosting. Submissions flow into your lists and automations either way.
Their fields write to the contact record and joining the list can fire a Trigger — for example, starting a welcome Drip — so capture and nurture are connected automatically, with no webhook or Zapier layer in between.
Yes — those are dedicated steps in the wizard. You control the confirmation email the subscriber clicks, the welcome they see once confirmed, and what happens on an error like already-subscribed or failed reCAPTCHA, so the whole experience is handled.
Yes. A submission still goes through the platform's compliance and suppression layer, so a previously-unsubscribed or suppressed address isn't silently re-added — protecting your reputation and honouring prior opt-outs.
Related
Embed a web form directly into a hosted Landing Page — no separate hosting.
Read moreA form submission or list join is a trigger event — fire the welcome automatically.
Read moreForm fields map straight to typed Custom Fields, so capture and storage are one step.
Read moreThe welcome sequence a new subscriber enters the moment they confirm.
Read moreThe form is the capture step in the end-to-end capture-to-nurture lifecycle.
Read moreMumara ONE · Web Forms
A guided form builder with double opt-in and reCAPTCHA, embeddable anywhere, wired straight into your lists, triggers, and drips.
