Tracking
When a recipient buys, your pixel fires a Purchase, Sale, or Conversion event carrying the item, value, and currency. Mumara records it against the recipient who clicked — and the campaign's Conversions tab adds up the total conversions, the earnings, and a line-by-line log of every sale.
Total Conversions
128
Last 24 Hours
34
Last Hour
6
Earnings
$5,847
How it works
A conversion is just a pixel event that carries money. A few steps turn a checkout into a number on your campaign report.
On your confirmation or thank-you page, fire one of the revenue event names — Purchase, Sale, or Conversion — and attach the item name, the value, and the currency. That's what tells Mumara this isn't just a page view, it's a sale worth a specific amount.
Because the tracking id rode along on the link the recipient clicked, the pixel knows exactly who made the purchase. The sale is attributed to that contact and the campaign that sent them — not logged as anonymous revenue.
The broadcast's Conversions tab adds it all up: total conversions, conversions in the last 24 hours and last hour, and total earnings — over a chart, with a per-sale log underneath showing event, country, page, item, value, and date.
The conversion event
An ordinary pixel event is a flag — something happened. A conversion event is a flag with money attached. Mumara recognises the sale when the event name is one of the revenue names and it carries three extra details.
Revenue event names
Fire any one of these and Mumara treats it as a sale rather than a plain event — and starts totalling the value into the campaign's earnings.
Plus three details
That records a 45.75 USD sale of a Football — attributed to the recipient whose tracking id was on the link.
Why it matters
A campaign with a great open rate and no attributed sales might be entertaining; a campaign with a modest open rate and strong earnings is doing its job. Conversion tracking is what lets you tell the two apart.
Because each sale carries its value and ties to the campaign that drove it, you can finally rank campaigns by what they earned, not by how many people opened them. The newsletter that quietly drives purchases stops hiding behind a flashier one that drives none.
The earnings figure sits right in the campaign's statistics, beside opens and clicks — so the revenue conversation and the engagement conversation happen on the same screen. No exporting click data into a spreadsheet and guessing at attribution.
And because the underlying signal is a pixel event, conversions feed the rest of the platform too: a 'purchased' event can move a contact into a buyers segment, suppress them from a discount campaign, or trigger a post-purchase sequence. Revenue becomes data you can act on, not just report.
What it answers
Opens and clicks are proxies. A recorded sale with its value, totalled into the campaign earnings, answers the revenue question directly.
Without revenue attribution you rank campaigns by engagement and hope it correlates. Earnings let you rank by the metric that pays for the program.
A conversion is matched to the recipient who clicked, so the buyers are identifiable — ready to segment, suppress, or follow up.
The per-sale log shows country, page, item, and value, so you see not just how much but where and on what.
Common questions
Your pixel fires one of the revenue event names — Purchase, Sale, or Conversion — with three extra details: item_name, item_value, and item_currency. Mumara treats that as a sale, records the value, and (if the tracking id was present) attributes it to the recipient who clicked through from your campaign.
On a broadcast's statistics, in the Conversions tab. It shows counters for total conversions, last 24 hours, last hour, and total earnings, a conversions chart over a date range, and a per-sale log with event, country, page URL, item, value, and date.
Conversion tracking is the revenue side of pixels. A pixel tracks all kinds of events (page views, add-to-cart, etc.); conversion tracking is specifically the Purchase/Sale/Conversion events that carry money and roll up into earnings. You set up the pixel once and use it for both.
Yes — through the same tracking id mechanism pixels use. When the recipient clicks a campaign link carrying their tid and later converts, the sale is attributed to that specific contact and the campaign that sent them.
Yes. Because conversions are pixel events, they can feed segmentation (build a buyers segment), suppression (stop discounting people who already bought), and triggers (start a post-purchase sequence) — not just the earnings report.
Related
The mechanism behind conversion tracking — install the pixel once and fire revenue events from your checkout.
Read moreConversions roll up onto the broadcast that drove them, in its Conversions tab.
Read moreCampaign earnings sit alongside deliverability and engagement in the wider reporting surface.
Read moreTurn a "purchased" conversion into a buyers segment to target — or exclude — going forward.
Read moreFire a post-purchase sequence the moment a conversion event lands.
Read moreMumara ONE · Conversion Tracking
Fire a sale from your pixel with item, value, and currency — Mumara matches it to the recipient and totals the earnings right on the campaign, beside opens and clicks.
