Insights
Everything a marketing dashboard shows — opens, clicks, bounces — live as the send moves, plus the cuts most ESPs can't give you: deliverability per Bridge, Pool, and individual IP, and revenue tied back to the campaign that earned it.
Delivered
98.5%
Open
31.2%
Click
4.8%
Revenue
$12.4k
Deliverability by IP
Slice it your way
The same send re-cut along whatever dimension answers your question. The headline rate is the start, not the end — these are how you find what's actually driving it.
Compare sends side by side — which subject, offer, or cadence won.
Per list and segment, so a weak audience can't hide in the average.
Per sending server — spot one that delivers or engages differently.
Deliverability for each dedicated IP, down to the lagging one.
Promotional vs transactional vs drip — how each Pool performs.
Top-clicked links ranked, so you see what actually pulled the clicks.
Opens grouped by browser and device — Chrome, Safari, Edge, mobile.
Where engagement and conversions concentrate, country by country.
Every cut shares the campaign's Export Options — pull any slice to CSV for your own BI or a board deck.
From glance to granular
The same live data, surfaced at the level the moment calls for — a morning glance, a campaign post-mortem, or the exact path of one recipient.
The morning glance
Account-wide health on one screen — sends, deliveries, opens, clicks, bounces, complaints, conversions, plus per-IP and per-Pool rollups. The first thing you check.
The post-mortem
You are hereOpen any broadcast for its full breakdown — summary, opens, clicks, bounces, complaints, logs, the A/B slice-by tab, plus Events and Conversions when pixels are live.
The exact path
Drill all the way to a single contact — what was sent, when it was delivered, every open and click, the device and location, the conversion if there was one.
Revenue, not just opens
With Pixels and conversion tracking feeding the data, a campaign's report carries the revenue it produced — attributed to the recipient who clicked and the campaign that sent them. Rank campaigns by dollars earned, not by who opened.
Open and click rates are proxies for value. This is the value itself — sitting in the same surface as deliverability, so "did it land" and "did it pay" are answered in one place.
Why it's different
Marketing dashboards report the middle — opens and clicks. Mumara ONE reports the ends too: the infrastructure underneath and the revenue on top.
Downward
Because Mumara ONE owns the sending infrastructure, deliverability attributes all the way to the individual IP and Pool — not just the campaign average. The lagging IP inside a healthy-looking send has nowhere to hide.
Upward
Most ESPs stop at clicks. With pixels feeding conversions, the report carries the actual dollars a campaign produced, attributed to the recipient and the send — so email is measured by what it earns.
A real investigation
A blended number tells you something's wrong. The breakdowns tell you what. Here's the path a real diagnosis takes.
Open rate on the weekend send came in at 19% — well below the usual 31%. Something dragged it down.
The A/B tab by contact list shows it: the "reactivation" segment opened at 4%, the rest at 30%+. The blended number was hiding one weak list.
Switch to per-IP deliverability: one IP in the promotional Pool is at 94% delivered vs 99% on the others — a soft-bounce cluster from one ISP.
Pause the reactivation segment for re-permission, and let Reputation Monitoring throttle the lagging IP. Next send is back to 31% — in fifteen minutes, not a week.
What teams do with it
“The per-IP view paid for the upgrade in a week. Our overall delivery looked fine, but one IP was quietly bleeding to a single ISP. We'd never have found it in a blended report — and we'd have kept losing that inbox until it was a real problem.”
Verified review
Mumara ONE customer
Common questions
Yes. Delivery and engagement events ingest as they happen, so the dashboard and a campaign's report reflect the live state of a send. There's no nightly batch between the SMTP conversation and the numbers you see — refresh mid-send and new data is already there.
Contact list/segment, sub-campaign, SMTP server, dedicated IP, Pool, top-clicked link, client/browser, device, and geography. The same send re-cut along whichever dimension answers your question — all from the campaign's statistics, with the A/B tab driving the list/SMTP/link/browser cuts.
Yes — and per Pool, per Bridge, and per sending domain. Because Mumara ONE owns the sending infrastructure, reporting attributes delivery, bounces, and complaints down to the individual IP, so one lagging IP inside an otherwise-healthy campaign is visible rather than averaged away.
With Pixels and conversion tracking active, Purchase/Sale/Conversion events carry an item, value, and currency and are matched to the recipient who clicked through. Those roll up into a per-campaign earnings figure, so each campaign's value is measured in dollars alongside its open and click rates.
From the account-wide Dashboard, into any campaign's full breakdown, all the way down to a single recipient — what they were sent, when it delivered, every open and click with device and location, and the conversion if there was one.
Yes. Every view carries Export Options — compare campaigns in-app and pull any slice (a list cut, an IP cut, the conversions log, per-recipient detail) to CSV for your own BI tooling, deeper analysis, or a report.
They're the same data at different altitudes. The Dashboard is the at-a-glance account overview; the A/B tab is the slice-by breakdown inside one campaign; Reporting & Analytics is the whole surface that ties them together, down to per-recipient detail. All read from the same real-time event stream.
Yes. Every message the platform handles — broadcast, drip, trigger, or transactional API call through a Bridge — streams into reporting tagged by feed type, so you see them aggregated for total health and split apart for per-channel analysis.
Related
The at-a-glance account overview you drill into for this deeper, per-campaign reporting.
Read moreThe slice-by tab inside a campaign — by list, SMTP, top clicks, and browser.
Read moreThe DSN event stream that feeds the delivery side of reporting in real time.
Read moreThe per-IP deliverability cuts are only possible because you own the IPs.
Read moreThe conversion and revenue events that power attribution in reports.
Read moreMumara ONE · Reporting & Analytics
Live numbers, deliverability down to the IP, revenue up to the campaign, and detail down to the recipient — comparable, exportable, and always current.
