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Mumara

Content · Business tier

Your feed, emailed — without the copy-paste.

Point Mumara at an RSS, Atom, JSON Feed, or Media RSS source and it renders the latest items into your email through a Dynamic Content Tag. Pair it with Evergreen Campaigns and the newsletter builds and sends itself.

Get started How it renders →
  • RSS, Atom, JSON Feed, Media RSS
  • Iterate over the latest items
  • Format each item to fit your design
  • Self-publishing with Evergreen
feed → email
RSS acme.example/blog/feed.xml
  • Spring collection is live
  • Refresh your setup this week
  • Customer story: Northwind
latest items, each runauto-rendered

What it does

Pull, format, publish.

Pulls your content automatically

Point Mumara at a feed and it fetches the latest items into your email — a blog, a store, a news source becomes email content with no copy-paste.

Most feed formats

RSS 2.0, Atom, JSON Feed, and Media RSS are all supported, so whatever your CMS or store publishes, Mumara can read it.

Formatted to fit

Iterate over items and control how each renders — truncate to a character count, strip images, strip inline styles — so the feed matches your email's design rather than dumping raw markup.

What you can pull

If it publishes a feed, it can become email.

Anything with a syndication feed is a content source — so the email practically writes itself from work you're already publishing elsewhere.

  • Blog posts

    Turn your latest articles into a digest the moment they publish — the classic content newsletter.

  • Store products

    New arrivals and featured items from an ecommerce feed, rendered with imagery and links.

  • Job listings

    A jobs board feed becomes a daily or weekly "latest openings" email, kept current automatically.

  • Podcast episodes

    New episodes from a Media RSS feed, with the metadata that comes with them.

  • Video uploads

    A channel's Atom feed turns fresh uploads into a "new this week" roundup.

  • News & curation

    Pull a news or curated source so subscribers get the latest without you compiling it.

Whatever the source, items render through the same Dynamic Content Tag mechanism.

How it renders

You decide which items, and how each one looks.

Inside the Dynamic Content Tag you reference feed elements by item — the first story's title, the second's link, and so on — and attach formatting so the feed's markup never fights your design.

  • char=N truncates a field to a tidy length.
  • images=none strips images out of messy feed content.
  • style=none removes inline styles so items inherit yours.
[[blog_digest]] · template
<a href="___link#1___">___title#1___</a>
___description#1{char=160;images=none;}___
<a href="___link#2___">___title#2___</a>
#1, #2 … iterate over the latest items — render as many as the digest needs.
per-item referencesformatted to fit ✓

The self-publishing loop

From feed to inbox, on repeat.

  1. 1

    Add the feed

    Configure the RSS / Atom / JSON Feed URL as a content source.

  2. 2

    Render it

    Drop the feed into a Dynamic Content Tag and set iteration and per-item formatting (truncate, strip images, strip styles).

  3. 3

    Schedule

    Use it in an Evergreen Campaign on whatever cadence suits the feed's rhythm.

  4. 4

    It runs itself

    Each send pulls the latest items automatically — no manual content prep per issue.

What teams do with it

Content you already publish, emailed automatically.

  • A content blog

    You publish
    You post articles on a regular cadence.
    Subscribers get
    A digest of the latest posts, assembled from the feed and sent on schedule — no compiling each issue by hand.

  • A product catalogue

    You publish
    New arrivals land in your store feed.
    Subscribers get
    A "just in" email rendered with each product's image and link, pulled straight from the feed.

  • A jobs board

    You publish
    Listings update through the week.
    Subscribers get
    A recurring "latest openings" email that always reflects what's currently posted.

  • A podcast or channel

    You publish
    You release episodes or videos.
    Subscribers get
    A new-episode notification built from the Media RSS or Atom feed, with the metadata included.
“Our content newsletter used to eat half a day every week — copy the posts, reformat them, fix the markup. Now the blog feed renders straight into an evergreen send, trimmed to a clean length with the feed's messy styles stripped out. It goes out every Thursday and I genuinely don't touch it.”

Verified review

Mumara ONE customer

G2

Common questions

What buyers usually ask.

Which feed formats are supported?

RSS 2.0, Atom, JSON Feed, and Media RSS. Whatever your blog, store, or news source publishes, Mumara can read it and render the items into your email.

How does the content get into the email?

Through a Dynamic Content Tag. You reference feed elements per item — the first item's title, the second's link — set how each should render (truncate to a character count, strip images, strip inline styles), and it renders the latest items at send time.

Can I control how many items show, and how they look?

Yes. Iteration lets you render as many of the latest items as the digest needs, and per-item formatting parameters keep each one matching your email's design instead of dumping raw feed markup.

How do I make it recurring?

Pair it with Evergreen Campaigns. The campaign fires on your chosen cadence and each run pulls the latest feed items, so the newsletter assembles and sends itself with no manual prep.

Which plan includes RSS Feeds?

RSS Feeds are a Business-tier capability of Mumara ONE.

Related

Pages that pair with this one.

Mumara ONE · RSS Feeds

Publish once. Email it forever.

Connect a feed, format the items, schedule the send — and your latest content reaches the inbox automatically, every run. Business tier.

Get started See pricing