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Mumara

Sending · Pro & Business

Set the cadence once. It keeps sending.

An evergreen campaign fires on a schedule you set — hourly through yearly — and keeps running indefinitely. Rotate content across runs, pull fresh RSS items each time, and read per-run stats. A newsletter that assembles and sends itself.

Get started How it runs →
  • Cadences from hourly to yearly
  • Rotate content across runs
  • RSS-fed — fresh items each run
  • Per-run stats — every fire tracked
evergreen · weekly digest
Every Sunday 9:00 am Active

Recent runs

  • Mon 9:00 am 12,480 sent31%
  • Sun 9:00 am 12,355 sent29%
  • Prev Sun 9:00 am 12,201 sent33%
next run in 3 daysRSS-fed ✓

What makes it evergreen

Schedule, rotate, refresh.

A few things turn a one-time broadcast into a campaign that runs itself.

A cadence

Pick how often it sends — hourly, daily, weekly, monthly, or yearly — and it fires on that schedule from then on, no re-creating the send each cycle.

Content rotation

Cycle through a set of broadcasts across runs so a recurring send doesn't go stale — a different message each time, automatically.

RSS refresh

Wire in an RSS-driven Dynamic Content Tag and each run pulls the latest feed items — a digest that builds itself from your blog, store, or news source.

Two ways to keep it fresh

Rotate a deck, or pull a feed.

The reason an evergreen send doesn't get ignored is that it's never the same email twice. There are two ways to get there — and they combine.

Content rotation

Cycle a set of broadcasts

Load several broadcasts into the campaign and it rotates through them run to run — message A this week, message B next, then back around. Perfect when you have a deck of evergreen content you want to drip out on a schedule without picking one each time.

  • A deck of broadcasts
  • Different message each run
  • No weekly picking

RSS-driven

Render the latest feed items

Embed an RSS-driven Dynamic Content Tag and every run pulls the freshest items from your feed — new posts, products, jobs, episodes — rendered into the template automatically. The email writes itself from what you've already published elsewhere.

  • Latest items each run
  • No copy-paste
  • Self-publishing digest

The pipeline

A self-publishing newsletter, end to end.

  1. 1

    Build the template once

    Compose the recurring email with an RSS-driven Dynamic Content Tag where the fresh items should appear.

  2. 2

    Set the cadence

    Choose the frequency and the send time. Optionally add more broadcasts to rotate through.

  3. 3

    Each run assembles itself

    At every scheduled fire, the latest feed items render into the email and it sends — no manual prep per issue.

  4. 4

    Read per-run stats

    Every run reports its own delivery and engagement, so you can see how the campaign performs cycle over cycle.

What teams run on it

The same email, on a rhythm that fits.

  • Weekly newsletter

    Cadence
    Every Monday morning.
    What runs on it
    A standing digest that rotates its lead story or pulls the week's posts from your blog feed — set once, sent every week.

  • Blog syndication

    Cadence
    Whenever there's something new.
    What runs on it
    An RSS-driven send that renders your latest posts, so subscribers get them without you compiling an issue.

  • Hourly alerts

    Cadence
    Every hour, for time-sensitive feeds.
    What runs on it
    High-frequency digests — headlines, listings, monitoring — pulled from a feed and sent on a tight loop.

  • Monthly & annual

    Cadence
    On the 1st, or once a year.
    What runs on it
    Product round-ups on the first of the month, or year-end summaries and renewal nudges that never need a reminder.
“Our Monday newsletter used to be a standing calendar reminder and an hour of copy-pasting posts. Now it's an evergreen campaign wired to our blog feed — it builds itself from whatever published that week and goes out at 9am. And I can see each Monday's numbers separately, which the old "one big total" never gave us.”

Verified review

Mumara ONE customer

G2

Common questions

What buyers usually ask.

What cadences are available?

Hourly, daily, weekly, monthly, and yearly. Pick the frequency and the send time, and the campaign fires on that schedule indefinitely until you pause it.

How does content stay fresh?

Two ways, and they combine: rotate through a set of broadcasts so each run uses a different message, and/or embed an RSS-driven Dynamic Content Tag so each run pulls the latest feed items at send time.

Does it send even when there's nothing new?

With an RSS-driven send, a run can be set to fire only when the feed has new items since the last run — so an hourly schedule won't blast an empty digest, it simply waits until there's something to say.

Can I see how each run performed?

Yes — every run records its own delivery and engagement statistics, so you can compare cycle over cycle rather than seeing a single blended lifetime number.

Can I pause or edit it without starting over?

Yes. Toggle a campaign inactive to pause the schedule without deleting it, and edits apply to the next run rather than anything already sent.

Which plans include Evergreen Campaigns?

Evergreen Campaigns are part of the Pro and Business tiers of Mumara ONE.

Related

Pages that pair with this one.

Mumara ONE · Evergreen Campaigns

Build the pipeline once. Let it publish.

A cadence, rotating content, and fresh RSS items each run — with per-run stats so you always know how it's doing. Pro and Business tiers.

Get started See pricing