Tell AI what to write. Mumara composes the rest.

Credit-based. 1,000 Mumara AI credits = $1 USD. Every Mumara Campaigns plan ships with a bundled credit allowance; top up via the billing panel when you need more. Credits never expire while your account is active. The AI Settings page in your account shows exactly how many credits each task costs across tiers — typically 1–2 per subject line, 25–30 per plain-text email, 150–200 per multi-section composition.

Speed-quality-cost trade-off. Mumara AI Fast is the cheapest and quickest tier — best for subject lines, preheaders, short copy. Mumara AI (Standard) handles everyday work — full broadcasts, personalization, multi-section emails — at a balanced credit cost. Mumara AI Advanced is the most capable and costs the most credits per task — best for complex compositions, deep personalization, and brand-voice-sensitive output. Most teams use Standard for daily work and reach for Advanced only when polish matters.

Mumara AI is Mumara's branded AI service. The customer-facing tiers are Mumara AI Fast / Mumara AI / Mumara AI Advanced — that's the surface you work with and the surface we support. The underlying infrastructure can change as the AI landscape evolves; Mumara abstracts that complexity so you get consistent capability without the vendor-lock concerns.

On Mumara ONE and Mumara Machine (cloud), every tier is available on every plan with no gating. On Self-Hosted Campaigns, tier availability depends on your plan: Personal includes Fast; Professional adds Standard; Commercial unlocks the full range. The admin can additionally restrict tiers for the team via the AI Settings page.

Yes — same agent, same capabilities, both editors. In the Drag & Drop Builder it sits in the top toolbar (one click to open). In the HTML editor it's a panel inside the broadcast composer. Quick subject-line generation works in both via 'Generate with AI' links beside the subject and preheader fields.

Free-text guidance the AI applies on every task in your account. Set brand-voice rules ('warm and direct, never corporate'), required elements ('always include the unsubscribe link copy from our footer'), audience context ('our audience is technical founders'), do-not-mention lists, and anything else. The AI follows the instructions across every conversation — you don't have to repeat them per prompt.

Yes, when Enable Personalization in Content Generation is on in AI Settings. With that toggle on, Mumara AI gains knowledge of your contact fields, custom fields, profile fields, sender tags, dynamic content tags, and the conditions on your triggers, drips, and segments. It can write copy that already references the right fields — e.g., 'A re-engagement email for subscribers who haven't opened in 60 days' will produce an email that references the right fields and segments specifically.

Yes. AI Settings has tier-enable toggles (lock Advanced off for the team if you want), credit-balance monitoring, and Custom Instructions all users inherit. For reseller / agency setups, the User Credit Markup % field bills end-users at a marked-up rate — see below.

Yes. Set the User Credit Markup % in AI Settings. You pay Mumara the flat $1 / 1,000 credits and bill your users at whatever rate you choose. Worked example: at 100% markup, you pay us $1 and charge your user $2 per 1,000 credits — $1 margin per 1,000 credits, scaling with their consumption. The markup applies to top-up purchases your users initiate from inside their own Mumara session.

No. Mumara AI is built into every Mumara Campaigns plan — you don't install or purchase a separate addon. Plans ship with a bundled credit allowance to get you started; you only pay for top-ups once those bundled credits are exhausted (flat $1 / 1,000 credits). Distinct from paid addons like Drag & Drop Builder or RSS Feed, which are separately purchased extensions to the platform.