Lifetime updates is the line that catches every prospective Self-Hosted buyer's eye. Here's exactly what it covers — and what it doesn't.
Covered: every major-version upgrade ever shipped, every minor and patch release, every bug fix, every security patch. You buy version 4.x today; when version 5 ships, you get it free. When version 6 ships, you get it free. There is no 'maintenance fee', no 'upgrade pack', no 'extended support' SKU. The one-time purchase price you paid is the only money Mumara gets from you on the licensing side.
Covered separately by addons: paid addons (Drag & Drop Builder, RSS Feed, Webhooks, Auto DNS, and so on) are sold on a monthly or annual subscription. The addon subscriptions are independent of the core platform license — you keep your platform license forever, you keep paying for the addons only as long as you want their functionality. Stop paying for an addon and the rest of the platform keeps working.
Not covered: the underlying hosting (you provide your own server for Self-Hosted, or Mumara provides the VPS for Mumara Machine). External services your account uses (your DNS provider, your ESP credentials, your SSL certificate provider). Custom development if you've forked the codebase. None of this is unusual — it's the same model every responsible self-hosted platform follows. Lifetime updates is the platform license, not the hosting bill.
Mumara Machine slightly differs: the managed VPS is a monthly subscription that includes the platform license, the hosting, the managed updates, and the priority support. You don't apply updates yourself; we apply them for you on a maintenance window of your choosing. Stop paying and the VPS deprovisions — but you keep your database (downloadable as a SQL dump from the Backups feature) so the data is always yours.