Marketing & newsletters
Priced by contacts
- Newsletter and promotional campaigns
- Drip sequences and triggers
- Smart segmentation, lists, and groups
- A/B and split testing
- Templates, HTML editor, and visual builder
Mumara ONE — Cloud ESP
Marketing AND transactional. From one ESP.
Replace Mailchimp + SendGrid with one platform. Send newsletters, promotional campaigns, drips, AND your transactional traffic — through dedicated IPs, with reporting other ESPs reserve for enterprise.
- Uptime SLA
- 99.9%
- Uptime SLA
- API response
- <100ms
- API response
- Senders
- 21K+
- Active senders
Two products. One bill.
Stop paying twice for email.
Most teams run two ESPs — one for marketing, one for transactional. Mumara ONE handles both, on the same dedicated infrastructure, with the same reporting.
Transactional & API
Priced by email volume
- Order confirmations and password resets
- Account notifications and welcome flows
- Real-time send via SMTP or HTTP API
- Per-template engagement tracking
- Webhooks for every event
Your sending infrastructure
Bridges, Pools, and Dedicated IPs you actually control.
Buy dedicated IPs from Mumara. Group them into Pools. Route specific traffic — by campaign, customer, or workload — through Bridges (SMTP and API endpoints) bound to those Pools. The reputation control most ESPs only sell to enterprise.
Bridges
An SMTP or HTTP API endpoint configured in Mumara ONE that routes through specific dedicated IPs.
Pools
Groups of dedicated IPs you can dedicate to traffic types — separate marketing from transactional cleanly.
Dedicated IPs
Buy directly from Mumara. Auto-warmup, in-app reputation monitoring, no third-party dependency.
How traffic flows
Your domain
Bridge
Pool
Dedicated IPs
Inbox
Mumara AI — built-in
Design broadcasts in a chat.
Mumara AI is a chat-based agent that sits inside every editor in Mumara ONE. Brief it like you'd brief a teammate — it drafts the email, refines the blocks, writes subject-line variants, and ships a send-ready broadcast in minutes. Three model tiers let you balance speed, quality, and credit cost.
Fast
Cheapest
Mumara AI
Recommended
Advanced
Premium
Available on every Mumara ONE plan
Every tier — Fast, Standard, and Advanced — is unlocked on every Mumara ONE plan. Each plan ships with a starter quota of credits; top up at any time at 1,000 credits for $1.
Try saying →
- "Generate a re-engagement email for inactive 30-day customers"
- "Write three subject-line variants and pick the most likely to convert"
- "Refine the hero block — make it punchier and add a clear CTA"
- "Translate this campaign to Spanish, preserving brand voice"
Analytics
Every metric, in real time, sliced any way you want.
Mumara ONE doesn't make you wait for a nightly batch or a CSV export. Watch every send, delivery, open, click, bounce, and complaint stream in live — and slice it by any dimension that matters to your team.
Realtime analytics
Sent, received, delivered, bounced, opened, clicked, complaints — every KPI streams in live as the campaign runs. No batch jobs, no lag, no refresh-and-pray.
Trends over time
Stack receipt, delivery, open, click, and complaint curves on the same canvas. Spot the day a list went stale or the send window that doubled engagement.
Slice by anything that matters
Filter by date range, sender domain, recipient domain, sending pool, dedicated IP, feed type (API vs SMTP), job ID, and more. Find the segment behind any number.
Realtime delivery status
Every message carries its own live status — received, delivered, bounced, delayed, rejected. Drill into any message for the SMTP code, MTA, return path, and full event JSON.
Realtime engagement tracking
Opens, clicks, and complaints land in the engagements view the moment they fire. Layered with subscriber, geography, browser, device, and OS context for instant audience insight.
Bounce deeper analysis
Beyond hard/soft. See per-message SMTP response, bounce classification, bounce category, recipient MTA, return path, queue name, and the original envelope — every bounce, fully unpacked.
Complaints workspace
A dedicated complaints view with sender, recipient, subject, sent date, complaint date, and a one-click preview of the original message — so you can act on feedback loops immediately.
Queue management & screening
See every queue in flight — recipients waiting, KBytes pending, active connections, pause state, send mode. Pause, resume, inspect, or clear any queue without touching the MTA.
Webhooks for every event
Stream every DSN and engagement event — received, delivered, bounced, complained, opened, clicked — to your own endpoints in real time. HMAC-signed payloads, retry logic, and per-event filtering so your downstream systems stay perfectly in sync.
Feature deep-dives
Mumara ONE features, in depth.
Surfaces that deserve their own walkthrough — beyond the marketing + transactional core that lives on this page. Built deep-dives link through; the rest are on the way.
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Acquisition
Landing Pages
Build landing pages inside Mumara ONE, point your domain at them, and capture signups directly into your lists, segments, and automations. No separate landing-page tool to maintain.
Read deep-dive -
Tracking
Pixels
Drop a Mumara ONE pixel on your site to track what recipients do after they click — page views, add-to-cart, checkouts, purchases. A tracking id matches events to the exact recipient, so you attribute revenue and retarget on behaviour.
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Infrastructure
Dedicated IPs
Mumara ONE customers buy dedicated IPs at the Pro tier and above. Each IP belongs to you alone — your reputation isn't pooled with other senders, your sending volume isn't capped by shared-pool dynamics, and you control which campaigns route through which IPs.
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Infrastructure
IP Pools
Pools are named groups of dedicated IPs. Put your transactional traffic on one pool, promotional on another, dripping nurture on a third. IPs rotate inside the pool to spread reputation; pools can be reorganised any time.
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Infrastructure
Bridges
A Bridge is an SMTP/API endpoint that routes through a specific Pool. Create a bridge per use case — transactional Bridge → transactional Pool, marketing Bridge → promotional Pool — and your downstream apps connect via the bridge credentials without needing to know about pool internals.
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Tracking
Conversion Tracking
Fire a Purchase, Sale, or Conversion event from your pixel with the item, value, and currency, and Mumara records the sale against the recipient who clicked. A campaign's Conversions tab then shows total conversions, earnings, and a per-sale log — revenue beside opens and clicks.
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Insights
Realtime Delivery Status
DSN — Delivery Status Notifications — track the lifecycle of every message in real time: received by our server, queued, delivered, bounced, deferred, rejected. Every bounce carries the verbatim SMTP code and full provenance (Bridge, sending node, IP, queue). Watch it live, stream every status to your systems via instant webhooks, or push any criteria to your phone with Pushover.
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Insights
Realtime Engagement Tracking
Engagement events track what the recipient does after delivery: opened, clicked, complained, unsubscribed. Every event ships with bot, proxy, and VPN verification plus device and geolocation context, so the open metric means something again. Watch it live, stream every action to your systems via instant webhooks, or push any criteria to your phone with Pushover.
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Sending
Broadcasts
Build a broadcast once, send it through any Bridge connected to any Pool. ONE's scheduling doesn't need you to pick sending nodes (there are none — every Bridge already routes to its assigned Pool). Pick the audience, pick the Bridge, schedule.
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Sending
Drip Campaigns
Drip emails in ONE share the broadcast engine but live in their own surface. Each drip step picks a Bridge — typical pattern: nurture drips route through promotional Pools, transactional drips through transactional Pools. Wait periods, branch logic, and per-step content all work the same as in Campaigns.
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Sending
Triggers
Triggers respond to contact-side events (form submit, list join, field change, segment match) by firing actions (start drip, send broadcast, update field, change list). Same engine as Campaigns; in ONE the action chooses which Bridge to route through.
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Acquisition
Web Forms
ONE web forms behave like MC's: 4-step wizard (details, confirmation, welcome, error), 7 field types, double opt-in, reCAPTCHA. The difference in ONE: forms can also be embedded into hosted Landing Pages without separate hosting.
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Audience
Segmentation
Segments in ONE are dynamic queries over the contact record. Filter on Custom Field values, engagement history, conversion events (from Pixels), or list membership. The engine is the same as Campaigns; the data sources include the ONE-only Pixel and Conversion events.
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Insights
Reporting & Analytics
ONE's reporting layer includes everything Campaigns has plus per-IP and per-Pool deliverability, conversion attribution from Pixels, and revenue-per-campaign rollups. Real-time event ingest via DSN means dashboards update in seconds, not minutes.
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Insights
Bounces & DSN
ONE replaces MC's POP/IMAP bounce-fetch model with DSN — Mumara processes bounce events at the gateway and pushes them to your account in real time. Hard bounces auto-suppress, soft bounces are tracked for re-attempt windows, complaints (FBL) feed straight into the suppression layer.
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Content
Mumara AI
ONE plans bundle Mumara AI credits at multiple quality tiers — Fast, Standard, Advanced. Generate full emails, refine blocks, rewrite subject lines via the chat agent inside any editor. Top up credits anytime. No resell-margin model in ONE (that's a Campaigns-side feature) — AI in ONE is direct platform value.
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Audience
Custom Fields
Same Custom Profile Fields model as Mumara Campaigns — Text, Numeric, Multiline, Checkboxes, Dropdown, Radio, Date — referenced as %%field_name%% merge tags. In ONE they integrate with Conversion Tracking (tie field changes to revenue) and Landing Pages (forms write straight to fields).
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Content
Spintax
Same Spintax model as Campaigns — saved {{tag_name}} tags managed at Content → Spintax, plus inline [option1|option2] syntax. Same-tag-same-value determinism per recipient. Reduces content fingerprint repetition across high-volume marketing sends.
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Content
Dynamic Content Tags
Same [[tag]] saved DCT and [if:field=value]…[endif] inline conditional syntax as Campaigns. In ONE, DCTs can also branch on Pixel events and conversion attribution — "if the contact converted in the last 30 days, show X block; otherwise show Y".
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Content
Personalization Options
Same stack as Campaigns: Custom Fields (%%field%%), Spintax ({{tag}} or [a|b|c]), Dynamic Content Tags ([[tag]] or [if:field]…[endif]), and the Mumara AI chat composer. They layer cleanly in any broadcast or drip.
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Compliance
Suppression Management
Same 3-type suppression model as Campaigns: Email, Domain, IP. In ONE, suppression is auto-fed by real-time DSN events — hard bounces and complaints suppress within seconds of receipt, not after the next bounce-processing cron. CSV bulk import, API, and manual add all work.
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Audience
Contact Management
Same 3-level model as Campaigns: Lists contain Contacts, each Contact has Custom Field values. Import wizard, bulk update, list operations (split / merge / copy / export) — all available. In ONE, the contact record also carries Pixel-event history and Conversion attribution.
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Compliance
Compliance
Same compliance posture as Campaigns: GDPR-aligned consent capture, CAN-SPAM physical-address footer, CASL express/implied consent tracking, automatic unsubscribe link injection. ONE adds: data-residency options for EU customers via dedicated Pools, an activity log of every action on the account.
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Insights
A/B Comparison
The A/B tab on a broadcast's statistics slices that campaign's performance across the dimensions that explain it — by contact list, by sub-campaign, by SMTP, by top-clicked link, and by browser. See which list, server, and link actually drove the opens and clicks. (For picking a winning variant and sending the rest, see Split Tests.)
Read deep-dive -
Optimization
Split Tests
Compete versions of a broadcast — subject lines, content, send times — on a slice of your audience. Mumara measures your chosen metric, declares the winner, and sends the rest of the list the version that actually performed. The decision, made on data instead of a hunch.
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Account control
Activity Logs
Mumara ONE captures every mutation across your account — create, edit, delete, schedule, send, suppress — with the actor (a team member's login or an API token), IP address, action, target resource, and timestamp. Multi-axis filtering by actor, action, target type, and time window.
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Insights
Dashboard
Real-time counters across every campaign, drip, and trigger — fed by DSN events so numbers update in seconds, not minutes. Per-IP and per-Pool deliverability rollups distinct to ONE. Drill-in to the full Reporting & Analytics for the deep view.
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Content
Email Templates
Browse Mumara's curated Templates Gallery by category — Business, Newsletter, Ecommerce, Invoice, Healthcare, and more. Install any with one click. Upload your own ZIP-packaged designs. Pick a template at broadcast or drip creation; pair with any Bridge.
Read deep-dive -
Acquisition
Lead Generation
The full path from a visitor's first click to a nurtured subscriber, all inside Mumara ONE. Landing Pages host the offer, Web Forms capture the lead, double opt-in confirms, Triggers fire the welcome journey, Drips carry the cadence, Pixels attribute the conversion downstream.
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Audience
Preference Centre
Subscribers update their own profile fields, choose email frequency, opt out of one programme without losing the rest. Every field-edit, frequency change, and partial-unsubscribe flows back into the contact record instantly — feeding ONE's Segmentation, Triggers, and Conversion Tracking.
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Developer
REST API
A comprehensive REST API across contacts, broadcasts, drips, triggers, transactional sends, IPs, pools, bridges, and reporting. Reusable ACL roles generate any number of API keys. Per-key rate limits configurable up to unlimited. Per-key IP restrictions. JSON-only responses, HMAC-signed webhook callbacks.
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Deliverability
Sending Domains
Add your sending domains to Mumara ONE, generate DKIM keys, publish the SPF and tracking subdomain records once, send forever. Per-domain authentication keeps your brand reputation isolated from other senders on the platform. Custom tracking and bounce subdomains route through your own brand.
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Deliverability
Spam Analyzer
Run a client-side spam analysis on every broadcast before scheduling. Scans subject line patterns, content structure, compliance markers, spam-trigger word density. Returns a score with actionable recommendations. One button: Analyze Spam Score. Catches the obvious mistakes before they touch a single recipient.
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Sending
Evergreen Campaigns
Set a campaign to fire on a cadence — hourly, daily, weekly, monthly, yearly — and it keeps running. Combine with RSS-driven Dynamic Content Tags for auto-publishing email pipelines. Pro and Business tiers in Mumara ONE.
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Sending
Workflows
Compose multi-step automation workflows — drag-and-drop nodes for triggers, waits, conditions, sends, field updates, list moves, webhook calls. Each path branches by behaviour or contact data. The Business-tier automation surface that takes ONE beyond simple Drips and Triggers.
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Developer
Webhooks
Mumara ONE fires HMAC-signed webhook events for delivery, open, click, bounce, complaint, unsubscribe, form submit, trigger-action, workflow-step. Retry on failure with exponential backoff. The push counterpart to DSN — for everything beyond delivery status.
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Content
AI Content Tags
Drop an AI Content Tag into your broadcast and Mumara generates a fresh content variation per send. Auto-rewrites email body sections at the cadence you set. Different from Mumara AI (the chat composer) — this is automated variation, not interactive generation. Business tier only.
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Content
RSS Feeds
Configure an RSS feed source and Mumara fetches the latest items, renders them into a Dynamic Content Tag, and embeds them in your evergreen campaigns. Each scheduled run picks up fresh content automatically. RSS 2.0 / Atom / JSON Feed / Media RSS supported. Business tier only.
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Sending
Mail Merge
Upload a CSV with per-recipient fields, write one template referencing those fields as merge tags, and Mumara ONE produces a personalized send for every row. The non-list-based send surface — useful for cold outreach, individualized announcements, and 1:few campaigns that don't fit the standard list model. Business tier only.
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Deliverability
Reputation Monitoring
Write rules on the metrics that predict deliverability trouble — bounce rate, complaint rate, blacklist status, authentication health — scoped to a sending domain, a sending node, or the account. When a threshold trips, Mumara ONE pauses, suspends, or alerts automatically, with an approval queue for the high-stakes moves.
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Audience
Contact Import (Providers)
Beyond the standard CSV import, Mumara ONE pulls contacts directly from the major providers via OAuth. Connect your Gmail / Outlook / Yahoo account and import contact lists with their existing fields; connect a Mailchimp account and migrate your audiences with lists, tags, and merge fields intact. Re-sync on demand keeps the imported audience fresh.
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Insights
Queue Management
For high-volume senders, see what's queued, what's being retried, and what's stuck. Live queue counts by destination domain, by sending node, by pool. Flush operations for the rare case when you need to clear a stuck queue. Useful when you're sending millions and need to know exactly what's happening at every step.
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What ONE customers say
Loved by senders who'd been burned before.
"What started as a solid email marketing tool has grown into a genuinely modern platform with AI, a beautiful new email builder, powerful APIs, and thoughtful design touches everywhere. It's rare to find a self-hosted solution that feels this polished and backed by people who care."
Anass Hadi
Verified Trustpilot reviewer
"I've managed email campaigns for years and have used almost every major platform out there. Mumara gives me the level of control that I've been missing. The segmentation capabilities are incredibly detailed, and the automation workflows are robust and easy to map out. A professional-grade tool for serious marketers."
James
Verified Trustpilot reviewer
Pricing
Simple, transparent, scales with you.
Two pricing tracks — Newsletter (priced by contacts) and Transactional (priced by email volume). Same platform, same features, picked by how you send.
Newsletter
From $5/mo
1,000 contacts · 4,000 emails · scales to 5M contacts
Transactional
From $20/mo
50,000 emails · scales to 5M emails per month
Ready to consolidate?
Start free in under a minute. No credit card. Replace your patchwork stack with Mumara ONE today.